Andrew is originally from Central New York but now lives in the Hudson Valley. After graduating from High School in Utica, New York in 2008 and The University at Albany in 2013, he remained in the Capital Region working to give back to the local community at the non-profit level. Andrew began developing the Tipsy Social brand while attending Southern New Hampshire University for his Master’s degree in Marketing – concentrating in Social Media Marketing. He has led the company to a consistent Year Over Year (YOY) growth, expanded brand equity and value, and continues to build the brand through an increasing community impact.
Andrew specializes in small business marketing and consumer behavior, which has positioned the brand successfully as a trusted resource for businesses in the Capital Region and Hudson Valley. His specialty in consumer behavior and behavior change stems from his previous work in not-for-profit, grassroots organizations in the Capital Region where he developed programs and brands that worked to mobilize the community towards positive behavior change. He brings a key understanding of consumer psychology that he uses to develop effective marketing strategies to increase small business reach, brand advocacy, and shaping public perception.
When Andrew isn’t hard at work growing Tipsy Social and immersing himself in our small business partners’ brands, he is happy to spend time with his two dogs, Ashton & Abby, and husband, Anthony.