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How Music Helps You Work

Listening to music at work

We all struggle with finding the motivation to get things done from time to time. Sometimes, we want to get work done but we just can’t seem to focus on the task at hand. Many people say that listening to music while they work improves their mood and can even make them more productive. Why is that? How can music both inspire creativity and boost productivity at work? 

Going Green Can Help Your Business

Planet Earth First Image

Did you know 76% of Americans expect companies to take action against climate change? Yes, you read that right. Americans are pushing more than ever for businesses to adopt more sustainable practices to combat climate change. And, after facing a global pandemic, that has led to increased awareness of environmentalism and social responsibility, businesses are positioned to grow by strengthening their relationship with mother nature.

The Power of User-Generated Content

Screen capture of user-generated content from Go Pro

As marketers, we know the importance of content on social media. But what if we didn’t always have to produce it ourselves? With social media playing a large role in everyone’s daily life, businesses no longer need to always produce their own content for their social profiles. Rather, they can use content created by their customers to promote their products or services. This is called user-generated content, UGC for short.

Nostalgia Marketing: The Rise of Throwbacks

Gameboy and games driving nostalgia

Have you ever looked at a photo that was taken when you were a child? You, or anyone you know in it, might not even be the focus, but knowing the photo was taken at a point when you were younger can evoke this rush of contextual memories – leaving you in a state of bliss for that moment in time. Memories can have a strong psychological and emotional impact. Now, imagine what can happen when you incorporate that warm, fuzzy feeling of nostalgia within the context of marketing?

Turning Strangers Into Superfans: How Customer Service Can Supercharge Your Marketing Efforts

Employee Smiling at Customer

I want you to close your eyes and think about a bad experience you had with a business. Then, I challenge you to think about WHY the experience was so bad. Was it because the salesperson was rude to you? Maybe it was because you were dissatisfied with the product. If you had a bad experience with a company, it is likely because their customer service was lacking. Customer service is one of the most important components of any business.