All Blog Posts

Micro-Influencer for Small Business

June 17, 2019

Using Micro-Influencers for Your Small Business

Looking to gain more brand exposure, but don’t have $1,000,000 to throw at Kylie Jenner for a single Instagram post? Don’t worry, you can still run an influencer campaign, just on a smaller scale. If you’re a small business, utilizing micro-influencers will most likely be more in sync with your goals and budget.

Publick House 23 Mobile-Responsive Website

May 27, 2019

What is Mobile-Responsive Website Design?

Every year since 2009, we have seen an increase in mobile device internet access. That is why developing a mobile-friendly website is more important now than ever before.

Woodstock 50

May 18, 2019

Woodstock 50 or Fyre Festival 2.0?

The famous festival Woodstock was set to return the weekend of August 16-18, 2019, to celebrate the 50th Anniversary of the hot mess that took the area by storm in 1969, but now, the entire event is up in the air.

May 17, 2019

Spotify Voice Ads & The Future of Advertising

Coming soon to your favorite music streaming service, Spotify Voice-enabled Ads. According to Tech Crunch, Spotify is increasing its investment in voice-enabled ad technology.

Small Business in the Hudson Valley

May 7, 2019

Small Business Month in the Hudson Valley

We’re excited to celebrate Small Business Month (#smallbusinessmonth) during the month of May and National Small Business Week (#nationalsmallbusinessweek) May 5-11, 2019 at Tipsy Social! As the Hudson Valley’s small business marketing specialists, you can imagine our excitement. An entire month dedicated to celebrating the greatest places that are making an impact in our area. We’ve polled the Tipsy Marketers and here are some great places you need to visit.

Meghan Van Wart Tipsy Social Website Developer

May 9, 2019

Meet Meghan!

Hi, I’m Meghan, the new Junior Website Developer here at Tipsy Social. Our small, but mighty, team works together to bring our partners’ fantastic results. The culture of working at a small business means everyone’s voice is heard, and collaboration is key, which is what drew me to Tipsy Social.

Nick Mascarenhas

April 27, 2019

Meet Nick!

Hello! My name is Nick, and I’m the newest addition to the Tipsy Team as the Marketing Assistant. I’m a Poughkeepsie resident with a love for small businesses throughout the Hudson Valley. Local spots such as Darkside Records, Cafe Maya, and Lola’s Cafe have become a part of my daily life.

April 8, 2019

Dominating Digital: Small Business Influencer Marketing [Infographic]

Influencer Marketing for Small Business In our final article of Dominating Digital, we’re talking small business influencer marketing. You have heard radio DJs reading scripts to promote businesses, and probably cringed at how insincere it sounded. You might have seen a football player on TV promoting insurance and wondered how the two relate. Influencer marketing

April 1, 2019

Dominating Digital: Marketing Campaigns for Small Businesses [Infographic]

If your small business has a solid marketing strategy that is bringing in new customers and driving profitable growth, you should be proud. But, not one to be content with “good enough,” you may be wondering what else you could do with your marketing budget. If you have a specific goal to achieve such as promoting a new product or increasing brand awareness, you might want to run a targeted campaign. 

March 25, 2019

Dominating Digital: Small Business Public Relations [Infographic]

Dominating Your Small Business PR  How do people view your brand? Public Relations is all about building a positive perception. Unlike marketing campaigns that result in a more immediate sales boost, PR successes can be harder to track but are no less important. Your brand’s reputation may be difficult to put a value on, but

March 17, 2019

Dominating Digital: Small Business Website Design [Infographic]

At any given time 84% of Americans are shopping for something, and they are starting their research online. When someone visits your website, what will they find? Your website is your first impression, home for your content, and often a point of sale. All of your digital marketing efforts will drive your customer here. That’s why it’s important to create a well-organized site that lets customers quickly find the information they need.

March 11, 2019

Dominating Digital: Social Media Basics for Small Business [Infographic]

If you know you should be on social media but aren’t sure where to start, how to grow your audience, or what the social media basics are, you certainly aren’t alone. With so many platforms and constant changes, it can feel hard to keep up. Even so, social media is an important part of any digital marketing strategy since it gives brands lots of opportunities to engage with customers.