A few decades ago, marketing and advertising meant putting up billboards and buying radio or TV placement ads. A company’s marketing budget was dedicated to producing these awesome posters, pamphlets, and jingles. Fast-forward a couple of years and a lot – if not all – has changed. Now, this marketing budget, regardless of size, should
Social Media can be a lot for a small business to take on. It’s time consuming, another “To-Do” on the endless list of tasks, and just as you think you’ve got a handle on how it all works, it changes. Unless you can have a dedicated individual (or team) that works solely on your social
If you haven’t seen the recent Constant Contact commercials, in which business owners suddenly become successful “marketers” by simply using the Constant Contact email marketing software, you might not know how it presents issues to small business & the marketing industry. See, the need for Professional Marketers seems to be diminishing, especially as the rise
Building a strong brand is quite possibly the most quintessential piece of starting a new business. Your brand is far more than a logo, typography, and color scheme. It is your business’s personality and value, the purest form of your existence. A good brand leads everything a business does. Think of yourself as a brand.
57% of consumers have already made their purchasing decisions prior to speaking with a sales or customer service representative. Since these complex decisions are occurring prior to connections made with the company, it is important as marketers to understand where they are obtaining information on the product, and what is “sealing the deal” prior to