Dominating Your Small Business PR How do people view your brand? Public Relations is all about building a positive perception. Unlike marketing campaigns that result in a more immediate sales boost, PR successes can be harder to track but are no less important. Your brand’s reputation may be difficult to put a value on, but
At any given time 84% of Americans are shopping for something, and they are starting their research online. When someone visits your website, what will they find? Your website is your first impression, home for your content, and often a point of sale. All of your digital marketing efforts will drive your customer here. That’s why it’s important to create a well-organized site that lets customers quickly find the information they need.
If you know you should be on social media but aren’t sure where to start, how to grow your audience, or what the social media basics are, you certainly aren’t alone. With so many platforms and constant changes, it can feel hard to keep up. Even so, social media is an important part of any digital marketing strategy since it gives brands lots of opportunities to engage with customers.
Who knew that the Strikes for Scholars Bowling Tournament, held by the Hudson Valley Young Professionals and benefitting The Chamber Foundation, was a “serious” bowling tournament? Not the Tipsy Marketers!
You’ve heard it since you were a child, “It’s not about what’s on the outside, it’s about what’s on the inside.” Though this uplifting wisdom is very relevant, it is not the case when it comes to Instagram aesthetic. Instagram is one of the many social media platforms where what you look like really does count.
Angels of Light, a Hudson Valley 501(c)3 not-for-profit organization that provides holiday giving to children and families with life-threatening illnesses, is receiving a much needed digital facelift from local marketing agency Tipsy Social.
My name is Shelby, some refer to me as Shelb, Shlub, Shell, the possibilities are endless and it’s really up to you on how you want to address me (I don’t discriminate). It is with great pleasure to announce my joining of the Tipsy Team as a Brand Strategist.
Help us Support a Hudson Valley Family this Holiday. We’ve partnered with Angels of Light this holiday season to help support a family facing a life-threatening disease! Shawn, wife & mother of two, is sadly battling Stage 4 Liver Cancer and we’re so humbled to be able to help bring a smile to her children’s
Understanding your consumers is one of the most important aspects of owning a business and being a marketer. You sort of have to be a mind reader. You’re constantly thinking about a customer’s thought process and ways those thoughts can help direct your advertising and make sales. There is a science to sales and we’re here to let you in the loop.
It’s safe to say that pizza is a fan favorite amongst eaters with all different types of palettes. Here are 5 great Hudson Valley pizza joints that specialize in serving up a great pie — and a great drink to go with it.
