Andrew Mendez-Spera founded Tipsy Social in 2016 and serves as CEO. He lends his unique passion for strategic marketing to businesses throughout the Hudson Valley and beyond; helping them grow by teaching them new ways to better serve their customers.
Andrew has over 10 years of experience working with varying entities on connecting with their audience. Beginning his career working at not-for-profit organizations developing programs to influence community behavior change, Andrew carries over that value-first mindset to his small business and corporate clients.
Andrew’s approach to marketing focuses on the impact business decisions make on the relationships they have with their customers. He believes the key to success is rooted in maintaining genuine connections with customers through honest communication, transparent business practices, and a consistent willingness to evolve.
Andrew grew up in central New York and attended the University at Albany where he earned a Bachelor of Arts degree in Sociology. After a successful career as a project coordinator and program director in Albany, NY, Andrew returned to academia to pursue a Master of Science in Marketing, with a concentration in social media marketing. In 2017, Andrew graduated summa cum laude from Southern New Hampshire University. In 2020, Andrew was honored as a Forty Under 40 Mover & Shaker by the Dutchess County Regional Chamber of Commerce.
Andrew is a member of the Academy of Interactive & Visual Arts, American Marketing Association, Hudson Valley Young Professionals, and Dutchess County Regional Chamber of Commerce.
Southern New Hampshire University
Master of Science – Marketing, summa cum laude
University at Albany
Bachelor of Arts – Sociology
Solution Partner Certified, HubSpot
Certified Tourism Ambassador (CTA)
Advanced Certified User, SharpSpring
Google Analytics Individual Certification, Google
Frictionless Selling Certified, HubSpot
Managing Multiple Projects, Objectives and Deadlines, SkillPath
Diversity and Inclusion in the Workplace, EasyLlama
Leadership Essentials, EasyLlama
Fundamentals of Business Crisis Management, LearnSmart LLC
American Marketing Association
Academy of Interactive & Visual Arts
Dutchess County Regional Chamber of Commerce
Hudson Valley Young Professionals
2020 Forty Under 40, Dutchess County Regional Chamber of Commerce