As the visionary founder and CEO of Tipsy Social since 2016, Andrew Mendez-Spera has been the driving force behind the brand’s dynamic evolution. With an unwavering passion for strategic marketing, Andrew has empowered businesses throughout the Hudson Valley and beyond to flourish by cultivating innovative approaches to better serve their customers.
With over a decade of experience in audience engagement across diverse sectors, Andrew’s journey began in the non-profit realm, where he designed programs that fostered community-driven behavioral change. He now seamlessly transfers that value-centric approach to small business and corporate clientele alike.
Andrew’s marketing philosophy hinges on the profound impact that authentic business relationships have on customer loyalty. He champions transparent communication, ethical practices, and an adaptable mindset as the pillars of success for any thriving enterprise.
Hailing from central New York, Andrew holds a Bachelor of Arts degree in Sociology from the University at Albany. After establishing a successful career in Albany as a project coordinator and program director, he furthered his education with a Master of Science in Marketing, specializing in social media marketing. Graduating summa cum laude from Southern New Hampshire University in 2017, Andrew’s accomplishments have been recognized with a Forty Under 40 Mover & Shaker Award by the Dutchess County Regional Chamber of Commerce in 2020.
A committed member of the professional community, Andrew actively participates in the Academy of Interactive & Visual Arts, American Marketing Association, Hudson Valley Young Professionals, and Dutchess County Regional Chamber of Commerce.
Southern New Hampshire University
Master of Science – Marketing, summa cum laude
University at Albany
Bachelor of Arts – Sociology
Solution Partner Certified, HubSpot
Certified Tourism Ambassador (CTA)
Advanced Certified User, SharpSpring
Google Analytics Individual Certification, Google
Frictionless Selling Certified, HubSpot
Managing Multiple Projects, Objectives and Deadlines, SkillPath
Diversity and Inclusion in the Workplace, EasyLlama
Leadership Essentials, EasyLlama
Fundamentals of Business Crisis Management, LearnSmart LLC
American Marketing Association
Academy of Interactive & Visual Arts
Dutchess County Regional Chamber of Commerce
Hudson Valley Young Professionals
2020 Forty Under 40, Dutchess County Regional Chamber of Commerce