Influencer Marketing for Small Business In our final article of Dominating Digital, we’re talking small business influencer marketing. You have heard radio DJs reading scripts to promote businesses, and probably cringed at how insincere it sounded. You might have seen a football player on TV promoting insurance and wondered how the two relate. Influencer marketing
If your small business has a solid marketing strategy that is bringing in new customers and driving profitable growth, you should be proud. But, not one to be content with “good enough,” you may be wondering what else you could do with your marketing budget. If you have a specific goal to achieve such as promoting a new product or increasing brand awareness, you might want to run a targeted campaign.
Dominating Your Small Business PR How do people view your brand? Public Relations is all about building a positive perception. Unlike marketing campaigns that result in a more immediate sales boost, PR successes can be harder to track but are no less important. Your brand’s reputation may be difficult to put a value on, but
At any given time 84% of Americans are shopping for something, and they are starting their research online. When someone visits your website, what will they find? Your website is your first impression, home for your content, and often a point of sale. All of your digital marketing efforts will drive your customer here. That’s why it’s important to create a well-organized site that lets customers quickly find the information they need.
If you know you should be on social media but aren’t sure where to start, how to grow your audience, or what the social media basics are, you certainly aren’t alone. With so many platforms and constant changes, it can feel hard to keep up. Even so, social media is an important part of any digital marketing strategy since it gives brands lots of opportunities to engage with customers.
Who knew that the Strikes for Scholars Bowling Tournament, held by the Hudson Valley Young Professionals and benefitting The Chamber Foundation, was a “serious” bowling tournament? Not the Tipsy Marketers!
Angels of Light, a Hudson Valley 501(c)3 not-for-profit organization that provides holiday giving to children and families with life-threatening illnesses, is receiving a much needed digital facelift from local marketing agency Tipsy Social.
Help us Support a Hudson Valley Family this Holiday. We’ve partnered with Angels of Light this holiday season to help support a family facing a life-threatening disease! Shawn, wife & mother of two, is sadly battling Stage 4 Liver Cancer and we’re so humbled to be able to help bring a smile to her children’s
It’s safe to say that pizza is a fan favorite amongst eaters with all different types of palettes. Here are 5 great Hudson Valley pizza joints that specialize in serving up a great pie — and a great drink to go with it.
If you’re looking to charge top dollar and bring in some real beer lovers you’re going to want to add some flavor to your taps.