From a super young age, I almost instinctively knew that a business could take something that they either get cheap, or make cheap, and sell it to other people for more money.
Are you tired of scrolling down your feed and seeing meme, meme, engagement photo, meme? Switch it up with these 5 Hudson Valley businesses that keep us entertained, and hungry, on Instagram. Before I jump into the list, I’ll warn you that there is a HEAVY Poughkeepsie bias, but I’m a Po-Town local so I’m not apologizing.
On Thursday, November 21, local (and not so local) professionals gathered at King’s Court to not only drink AMAZING beers, but to make meaningful connections, and talk with the Dutchess County Regional Chamber of Commerce about how joining the Chamber could benefit their business.
The atmosphere at the Poughkeepsie Grand hotel for the 2019 Best of Hudson Valley Party last month was nothing like I’ve ever seen it.
LinkedIn is grown-up Facebook. However, with over 260 million professional users, it has serious implications for Small Business. It’s a place for you to learn, be social, share information, and be “salesy” from time to time.
This is by far the most important debate I’ve ever weighed in on, and certainly is the most important blog post I’ve ever written. I’m sure you’ve seen it all over social media. For the better part of two weeks, Twitter has been erupting with chicken sandwich dialogue.
This week I’m writing a piece that can save you the embarrassment of asking a co-worker “what does that mean?” after you’ve seen and heard a term hundreds of times. The beginner’s guide to marketing terms may have been inspired by hearing a term I KNOW I should know, but found myself just nodding and smiling, and then frantically heading to Google.
Just 3 weeks ago I wrote a blog post about Using Micro-Influencers for Small Business and explained how to find and work with the right micro-influencer for your brand. I thought I was giving our readers an innovative, ahead of the curve, way to market their business. Fast forward to now, Daily Carnage, a daily marketing industry email, sends me an email saying to forget micro-influencers. It’s all about nano-influencers.
It was a beautiful June weekend when I rented two bikes for my girlfriend and me to take on a favorite place of mine, the Hudson Valley Rail Trail.
Looking to gain more brand exposure, but don’t have $1,000,000 to throw at Kylie Jenner for a single Instagram post? Don’t worry, you can still run an influencer campaign, just on a smaller scale. If you’re a small business, utilizing micro-influencers will most likely be more in sync with your goals and budget.