This is by far the most important debate I’ve ever weighed in on, and certainly is the most important blog post I’ve ever written. I’m sure you’ve seen it all over social media. For the better part of two weeks, Twitter has been erupting with chicken sandwich dialogue.
This week I’m writing a piece that can save you the embarrassment of asking a co-worker “what does that mean?” after you’ve seen and heard a term hundreds of times. The beginner’s guide to marketing terms may have been inspired by hearing a term I KNOW I should know, but found myself just nodding and smiling, and then frantically heading to Google.
Just 3 weeks ago I wrote a blog post about Using Micro-Influencers for Small Business and explained how to find and work with the right micro-influencer for your brand. I thought I was giving our readers an innovative, ahead of the curve, way to market their business. Fast forward to now, Daily Carnage, a daily marketing industry email, sends me an email saying to forget micro-influencers. It’s all about nano-influencers.
It was a beautiful June weekend when I rented two bikes for my girlfriend and me to take on a favorite place of mine, the Hudson Valley Rail Trail.
Looking to gain more brand exposure, but don’t have $1,000,000 to throw at Kylie Jenner for a single Instagram post? Don’t worry, you can still run an influencer campaign, just on a smaller scale. If you’re a small business, utilizing micro-influencers will most likely be more in sync with your goals and budget.
Coming soon to your favorite music streaming service, Spotify Voice-enabled Ads. According to Tech Crunch, Spotify is increasing its investment in voice-enabled ad technology.
Hello! My name is Nick, and I’m the newest addition to the Tipsy Team as the Marketing Assistant. I’m a Poughkeepsie resident with a love for small businesses throughout the Hudson Valley. Local spots such as Darkside Records, Cafe Maya, and Lola’s Cafe have become a part of my daily life.