Author: Nick Mascarenhas

Former Marketing Assistant at Tipsy Social. Trying to make "always be learning" a thing. Music junkie with a knack for listening way too loud. I'm either sleeping or making terrible jokes.

A Beginner’s Guide to Marketing Terms

Marketing Terminology

This week I’m writing a piece that can save you the embarrassment of asking a co-worker “what does that mean?” after you’ve seen and heard a term hundreds of times. The beginner’s guide to marketing terms may have been inspired by hearing a term I KNOW I should know, but found myself just nodding and smiling, and then frantically heading to Google.

Drop Everything and Focus on Nano-Influencers…

Female Instagram Nano-Influencer

Just 3 weeks ago I wrote a blog post about Using Micro-Influencers for Small Business and explained how to find and work with the right micro-influencer for your brand. I thought I was giving our readers an innovative, ahead of the curve, way to market their business. Fast forward to now, Daily Carnage, a daily marketing industry email, sends me an email saying to forget micro-influencers. It’s all about nano-influencers.