Your brand is arguably the most important piece of your business plan. When done correctly, branding helps create an emotional connection between you and your audience. It aids in recognition, builds a sense of ownership, differentiates from the competition, and helps translate your company’s personality.
Comprehensive brand identity includes names, logos, imagery, colors, typeface, iconography, guidelines, social handles, domains, terminology, and much more. Building your brand is much like building your business. It takes a combination of strategy, personality, research, and design to be successful.
When you choose to #getwithtipsy for your brand identity, you are selecting a partner that works diligently to capture your essence and position you successfully within your market.