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Making Over Your Brand: Signs it’s Time for a Fresh, New Look

Branding is an essential aspect of any business. It’s the way that customers perceive and recognize your company. A well-designed brand can help a business to stand out from its competitors, create a unique identity, and build a loyal customer base. However, over time, businesses may find that their brand no longer resonates with their target audience or that they’ve outgrown their current brand identity. Here are the most common signs that it might be time to rebrand a business, using actual examples from real businesses.

Your brand no longer reflects your business.

As a business evolves and grows, its brand identity should evolve with it. If your current brand no longer reflects what your business is today, it’s time to consider a rebrand. One example of a business that did this successfully is Instagram. In 2016, the social media platform introduced a new, colorful logo that better reflected the vibrant and diverse community that had formed around the platform.

Your target audience has changed.

A brand that appeals to one target audience may not appeal to another. If you find that your current brand no longer resonates with your target audience, it may be time for a rebrand. Old Spice was once associated with older men, but in 2010, the company introduced a new brand identity that appealed to a younger demographic. This rebrand helped the company to reach a new audience and increase sales.

Your brand is outdated.

Trends and design styles change over time. If your brand looks outdated, it can be difficult to connect with a modern audience. For example, in 2011, J.C. Penney launched a rebrand that sought to modernize the company’s image. The new brand identity was more minimalist and contemporary, which helped the company to better connect with younger consumers.

Your business has undergone a major change.

If your business has undergone a major change, such as a merger, acquisition, or shift in focus, it may be time for a rebrand. In 2015, Google announced that it was restructuring and creating a new parent company called Alphabet. As part of this change, the company introduced a new logo and brand identity that reflected its new focus on innovation and growth.

Your brand is too similar to your competitors.

In a crowded marketplace, it’s important to differentiate your brand from your competitors. If your brand looks too similar to your competitors, it can be difficult for customers to distinguish your brand from others. Gap introduced a new logo in 2010 that looked similar to that of its competitors. The company received significant backlash from customers and ultimately decided to revert to its original logo.

Recognizing the signs that it’s time for a rebrand can be a crucial step toward keeping your business competitive, relevant, and appealing to your target audience. If you’ve noticed any of these signs, it’s time to consider a brand identity makeover. At Tipsy Social, we specialize in creating custom, visually stunning brand identities that help businesses stand out in their industry. Contact us today to learn more about our brand identity design services and how we can help your business grow with a strong, impactful brand.