Hudson Valley Small Business Consulting

Collaborate with Us to Accomplish Your Goals

At Tipsy Social, we designed our small business consulting services the way they were meant to be – with an individualized approach for every business. We recognize that Hudson Valley Small Businesses don’t always have the resources to outsource their marketing efforts and that is why we are happy to partner with them to strategize, brainstorm, and give actionable recommendations to continue their journey.

  • ­All of our consulting options are custom tailored to the needs of each business.
  • ­We go beyond the usual “say and do” method, and instead, we “show and teach” our partners.
  • ­We integrate the latest digital techniques with industry marketing standards.

Using us for your consulting needs helps to ensure that your business is on track, aligned, and working towards sustainability and longevity. Our services are provided with real, raw, and honest feedback with the sole purpose of helping your business succeed for years to come.

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How Can We Help?

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Strategic Planning

As strategists, we love working with our clients to develop strategies that address anything and everything their business may encounter to achieve unparalleled success.

  • Situational Analysis
  • Competitive Analysis
  • SWOT Analysis
  • Opportunity & Problems Analysis
  • Marketing Objectives
  • Identifying Target Audience & Segments
  • Brand Positioning
  • Designing The Marketing Mix
  • Budgeting & Forecasting
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Consumer Research

Simply put, we analyze what drives customers to buy products from your market & industry and what makes them more or less likely to buy from you.

  • Target Audience Identification
  • Consumer Persona Development
  • Qualitative & Quantitative Research
  • Buying Behavior Habits
  • Strategic Response Planning
  • Determinant Attribute Identification
  • Competitive Analysis
  • Consumer Experience Planning
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Brand Value & Reputation

There are many factors that can affect a brand's value and reputation within the market and with its local and regional community, stakeholders, and staff. But most importantly, these factors can heavily influence value to customers. We consult with small businesses on how to address negative indicators and exploit positive performance.

  • Analyze Customer Reviews
  • Addressing Negative Reviews
  • Adding Value to Experiences
  • Monitoring Online Conversation
  • Addressing Product/Service Deficits
  • Community Impact
  • Public Relations
  • Crisis Management
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Consumer Experience

Consumer Experience is the result of any interaction between your customers and your brand. We work with businesses to develop a comprehensive brand experience that is cohesive, collaborative, and aligned to ensure a successful relationship and positive outcome from any interaction.

  • Staff Training
  • Experiential Marketing
  • Experience Design
  • Relationship Management
  • Special Events
  • Customer Journey Mapping
  • Campaigns & Contests
  • Problem-Solving Solutions
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Digital Marketing Evaluation

Nowadays, most business owners know they need to be participating online. The disconnect is in the purpose of this participation. We work with small business owners to evaluate their current digital marketing efforts, identify business goals that can be accomplished online, and ways to give their online efforts a purpose.

  • Current Asset Analyzation
  • Competitive Analysis
  • Digital Asset Recommendations
  • Digital Strategy
  • Social Media Planning
  • Content Strategy
Hudson Valley Marketing

READY TO GET GOING?

If you’re ready to take your business to the next level and want to discuss how we can help, schedule a discovery meeting with us. Simply click and search for a day & time that works for you and grab a spot on our calendar.