How many ways do you get in touch with your customers currently? Would you say that all of them are successful and easy to measure? Many times, marketing efforts are made in hopes that someone will see it. One way to ensure that your audience actually will see it without having to figure out the difference between reach and impressions is email marketing.
Social media: everyone knows it, but understanding how to use it on your quest for success can be challenging. Here’s the unlock: it’s in the phrase itself…
Did you know 76% of Americans expect companies to take action against climate change? Yes, you read that right. Americans are pushing more than ever for businesses to adopt more sustainable practices to combat climate change. And, after facing a global pandemic, that has led to increased awareness of environmentalism and social responsibility, businesses are positioned to grow by strengthening their relationship with mother nature.
Have you ever looked at a photo that was taken when you were a child? You, or anyone you know in it, might not even be the focus, but knowing the photo was taken at a point when you were younger can evoke this rush of contextual memories – leaving you in a state of bliss for that moment in time. Memories can have a strong psychological and emotional impact. Now, imagine what can happen when you incorporate that warm, fuzzy feeling of nostalgia within the context of marketing?
I want you to close your eyes and think about a bad experience you had with a business. Then, I challenge you to think about WHY the experience was so bad. Was it because the salesperson was rude to you? Maybe it was because you were dissatisfied with the product. If you had a bad experience with a company, it is likely because their customer service was lacking. Customer service is one of the most important components of any business.
Mission statements may be a term that you’ve heard in relation to your favorite big-name brands but have never thought about twice. Often, mission statements can be found as unimportant and are frequently confused with vision statements.
A digital marketing audit is a customized set of reports that look at how an organization is leveraging digital resources – like social media, email marketing, paid advertising, etc. – to effectively meet strategic goals. Audits are customized by industry, application, organization size, area of expertise, and more.
Over 400 million people worldwide pay for a music subscription service like Spotify or Apple Music, and major brands are taking notice. Where there’s an audience, there’s a way, and these brands have found a way to use Spotify playlists to reach new customers and accomplish their marketing goals.
Working with a marketing consultant means you’re at the point in your endeavor where you’re ready to invest in the future. It’s a really exciting time. Chances are, you’ve already spent time preparing for this new business relationship by getting referrals, doing some research, and interviewing candidates…
How do you meet the high demand for personalized communications? The answer is in understanding the power of dynamic content and how it makes static content marketing obsolete.