From a super young age, I almost instinctively knew that a business could take something that they either get cheap, or make cheap, and sell it to other people for more money.
So, you finally launched your dream brand and love your new logo and brand design. How are you going to convey your story to your customers, so they have the experience with your brand that you are hoping for? It all starts with strategy and brand consistency.
We just woke up from our food coma and realized December is here. Read our content calendar to get your social presence in the Holiday spirit. Use these December social media holidays to keep your posts fresh and your followers jovial.
Fall is in full effect and we love it. The leaves have changed and so should your content. Use these November social media holidays to keep your posts fresh and your followers thankful. Don’t forget to use the dedicated hashtags (#) to get the greatest reach.
Fall is officially here and we bet your following is excited to see all your October social media posts. The best way to boost your engagement and reach in October is to highlight these social media holidays.
This week I’m writing a piece that can save you the embarrassment of asking a co-worker “what does that mean?” after you’ve seen and heard a term hundreds of times. The beginner’s guide to marketing terms may have been inspired by hearing a term I KNOW I should know, but found myself just nodding and smiling, and then frantically heading to Google.
Every year since 2009, we have seen an increase in mobile device internet access. That is why developing a mobile-friendly website is more important now than ever before.
Influencer Marketing for Small Business In our final article of Dominating Digital, we’re talking small business influencer marketing. You have heard radio DJs reading scripts to promote businesses, and probably cringed at how insincere it sounded. You might have seen a football player on TV promoting insurance and wondered how the two relate. Influencer marketing
If your small business has a solid marketing strategy that is bringing in new customers and driving profitable growth, you should be proud. But, not one to be content with “good enough,” you may be wondering what else you could do with your marketing budget. If you have a specific goal to achieve such as promoting a new product or increasing brand awareness, you might want to run a targeted campaign.
Dominating Your Small Business PR How do people view your brand? Public Relations is all about building a positive perception. Unlike marketing campaigns that result in a more immediate sales boost, PR successes can be harder to track but are no less important. Your brand’s reputation may be difficult to put a value on, but