Category: Social Media

The Power of User-Generated Content

Screen capture of user-generated content from Go Pro

As marketers, we know the importance of content on social media. But what if we didn’t always have to produce it ourselves? With social media playing a large role in everyone’s daily life, businesses no longer need to always produce their own content for their social profiles. Rather, they can use content created by their customers to promote their products or services. This is called user-generated content, UGC for short.

Win Big With These Social Media Giveaway Ideas

social media giveaway

Looking to grow your social media following and generate more buzz around your brand? Do you need a way to increase email lists and get your audience engaging with your content? If you’re serious about succeeding at any or all of these goals, then it’s time to run an epic social media contest. But, before you get publishing, keep reading through this ultimate guide to social media giveaway ideas.