So, you finally launched your dream brand and love your new logo and brand design. How are you going to convey your story to your customers, so they have the experience with your brand that you are hoping for? It all starts with strategy and brand consistency.
Let’s face it, networking is hard. That’s why I’ve put together a list of 10 awesome tips from some of the leading networking experts that will help you learn how to Network Like A Boss.
This week I’m writing a piece that can save you the embarrassment of asking a co-worker “what does that mean?” after you’ve seen and heard a term hundreds of times. The beginner’s guide to marketing terms may have been inspired by hearing a term I KNOW I should know, but found myself just nodding and smiling, and then frantically heading to Google.
So you’ve mastered the art of lighting, angles, and dimensions to capture the perfect picture, but you’re noticing you’re not getting a lot of likes, comments, or profile views? Unfortunately, you’ve only won half the battle. For businesses, influencers, and entrepreneurs, you’ve got to understand how users interact on the platform and what features you can use to help you boost Instagram engagement.
Looking to gain more brand exposure, but don’t have $1,000,000 to throw at Kylie Jenner for a single Instagram post? Don’t worry, you can still run an influencer campaign, just on a smaller scale. If you’re a small business, utilizing micro-influencers will most likely be more in sync with your goals and budget.
At any given time 84% of Americans are shopping for something, and they are starting their research online. When someone visits your website, what will they find? Your website is your first impression, home for your content, and often a point of sale. All of your digital marketing efforts will drive your customer here. That’s why it’s important to create a well-organized site that lets customers quickly find the information they need.
If you know you should be on social media but aren’t sure where to start, how to grow your audience, or what the social media basics are, you certainly aren’t alone. With so many platforms and constant changes, it can feel hard to keep up. Even so, social media is an important part of any digital marketing strategy since it gives brands lots of opportunities to engage with customers.
You’ve heard it since you were a child, “It’s not about what’s on the outside, it’s about what’s on the inside.” Though this uplifting wisdom is very relevant, it is not the case when it comes to Instagram aesthetic. Instagram is one of the many social media platforms where what you look like really does count.
Reviews are exceptionally helpful, but they create a possibility you probably dread: Getting negative reviews.
Brand voice is the consistent expression of a brand through the use of words that engage and motivate your consumer. It guides all internal and external communications on behalf of the company and not those who run it. Developing a cohesive voice gives your company a distinct personality that consumers find recognizable. Our Brand Voice Worksheet will help guide you through the discovery process of finding your brand’s character, tone, purpose, and language.
