Category: Tips & Tricks

A Beginner’s Guide to Marketing Terms

Marketing Terminology

This week I’m writing a piece that can save you the embarrassment of asking a co-worker “what does that mean?” after you’ve seen and heard a term hundreds of times. The beginner’s guide to marketing terms may have been inspired by hearing a term I KNOW I should know, but found myself just nodding and smiling, and then frantically heading to Google.

Dominating Digital: Small Business Website Design [Infographic]

Tipsy Social Website Design

At any given time 84% of Americans are shopping for something, and they are starting their research online. When someone visits your website, what will they find? Your website is your first impression, home for your content, and often a point of sale. All of your digital marketing efforts will drive your customer here. That’s why it’s important to create a well-organized site that lets customers quickly find the information they need.

Dominating Digital: Social Media Basics for Small Business [Infographic]

Dominating Digital Social Media Basics

If you know you should be on social media but aren’t sure where to start, how to grow your audience, or what the social media basics are, you certainly aren’t alone. With so many platforms and constant changes, it can feel hard to keep up. Even so, social media is an important part of any digital marketing strategy since it gives brands lots of opportunities to engage with customers.

What Does Your Brand Sound Like?

Brand voice is the consistent expression of a brand through the use of words that engage and motivate your consumer. It guides all internal and external communications on behalf of the company and not those who run it. Developing a cohesive voice gives your company a distinct personality that consumers find recognizable. Our Brand Voice Worksheet will help guide you through the discovery process of finding your brand’s character, tone, purpose, and language.

Introducing Pints & Pros: Networking with a Purpose!

A monthly networking event designed to link leading industry professionals with entrepreneurs, small business owners, and young professionals in the Hudson Valley.

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