Looking to gain more brand exposure, but don’t have $1,000,000 to throw at Kylie Jenner for a single Instagram post? Don’t worry, you can still run an influencer campaign, just on a smaller scale. If you’re a small business, utilizing micro-influencers will most likely be more in sync with your goals and budget.
At any given time 84% of Americans are shopping for something, and they are starting their research online. When someone visits your website, what will they find? Your website is your first impression, home for your content, and often a point of sale. All of your digital marketing efforts will drive your customer here. That’s why it’s important to create a well-organized site that lets customers quickly find the information they need.
If you know you should be on social media but aren’t sure where to start, how to grow your audience, or what the social media basics are, you certainly aren’t alone. With so many platforms and constant changes, it can feel hard to keep up. Even so, social media is an important part of any digital marketing strategy since it gives brands lots of opportunities to engage with customers.
You’ve heard it since you were a child, “It’s not about what’s on the outside, it’s about what’s on the inside.” Though this uplifting wisdom is very relevant, it is not the case when it comes to Instagram aesthetic. Instagram is one of the many social media platforms where what you look like really does count.
Reviews are exceptionally helpful, but they create a possibility you probably dread: Getting negative reviews.
Brand voice is the consistent expression of a brand through the use of words that engage and motivate your consumer. It guides all internal and external communications on behalf of the company and not those who run it. Developing a cohesive voice gives your company a distinct personality that consumers find recognizable. Our worksheet will help
Blogging has become one of the most influential ways for businesses to gain inbound leads and to receive some serious press. Blogging has taken to marketers, like flies take to ?, with 60% saying that blog content creation is on their top marketing to-do list. According to HubSpot, companies that publish 16+ posts per month
Yelp is one of the most, if not the most, popular social applications for sharing reviews on businesses. The application boasts a ton of features and with more than 127 million reviews made since 2005, you can bet if you’re a business you have a profile. Yelp can be used on both mobile and website
Email is one the most valuable tools in a marketer’s toolbox and the statistics prove it. With email accounts forecasted to reach 2.9 billion by 2019, one can infer that the easiest way to reach the masses is to create successful email marketing campaigns. So how does a business create a “successful” email campaign and