Category: Tips & Tricks

Rebrand or Bust: When it’s Time to Give Your Business a Makeover

White bottle cream, mockup of beauty product brand

Branding is an essential aspect of any business. It’s the way that customers perceive and recognize your company. A well-designed brand can help a business to stand out from its competitors, create a unique identity, and build a loyal customer base. However, over time, businesses may find that their brand no longer resonates with their target audience or that they’ve outgrown their current brand identity.

Account Based Marketing (ABM): Why is it Beneficial for Businesses?

In today’s highly competitive business world, it’s essential for businesses to find new and innovative ways to reach and engage their target audience. Account Based Marketing, or ABM, is one such approach that has been gaining popularity in recent years. But what exactly is ABM and why is it beneficial for businesses?

Personalization in Marketing: A Key to Success

Personalization is a hot topic in the marketing world, and for good reason. As consumers, we all want to feel valued and recognized. Personalization in marketing takes this a step further by tailoring messages, products, and experiences to individual customers. This approach not only makes customers feel special, but it also leads to increased engagement, loyalty, and ultimately, revenue for businesses.

How Music Helps You Work

Listening to music at work

We all struggle with finding the motivation to get things done from time to time. Sometimes, we want to get work done but we just can’t seem to focus on the task at hand. Many people say that listening to music while they work improves their mood and can even make them more productive. Why is that? How can music both inspire creativity and boost productivity at work? 

Nostalgia Marketing: The Rise of Throwbacks

Gameboy and games driving nostalgia

Have you ever looked at a photo that was taken when you were a child? You, or anyone you know in it, might not even be the focus, but knowing the photo was taken at a point when you were younger can evoke this rush of contextual memories – leaving you in a state of bliss for that moment in time. Memories can have a strong psychological and emotional impact. Now, imagine what can happen when you incorporate that warm, fuzzy feeling of nostalgia within the context of marketing?