Category: Tips & Tricks

    Dominating Digital: Social Media Basics for Small Business [Infographic]

    Dominating Digital Social Media Basics

    If you know you should be on social media but aren’t sure where to start, how to grow your audience, or what the social media basics are, you certainly aren’t alone. With so many platforms and constant changes, it can feel hard to keep up. Even so, social media is an important part of any digital marketing strategy since it gives brands lots of opportunities to engage with customers.

    What Does Your Brand Sound Like?

    Brand voice is the consistent expression of a brand through the use of words that engage and motivate your consumer. It guides all internal and external communications on behalf of the company and not those who run it. Developing a cohesive voice gives your company a distinct personality that consumers find recognizable. Our Brand Voice Worksheet will help guide you through the discovery process of finding your brand’s character, tone, purpose, and language.