Category: Trendy & Newsworthy

Drop Everything and Focus on Nano-Influencers…

Female Instagram Nano-Influencer

Just 3 weeks ago I wrote a blog post about Using Micro-Influencers for Small Business and explained how to find and work with the right micro-influencer for your brand. I thought I was giving our readers an innovative, ahead of the curve, way to market their business. Fast forward to now, Daily Carnage, a daily marketing industry email, sends me an email saying to forget micro-influencers. It’s all about nano-influencers.

Small Business Month in the Hudson Valley

Small Business in the Hudson Valley

We’re excited to celebrate Small Business Month (#smallbusinessmonth) during the month of May and National Small Business Week (#nationalsmallbusinessweek) May 5-11, 2019 at Tipsy Social! As the Hudson Valley’s small business marketing specialists, you can imagine our excitement. An entire month dedicated to celebrating the greatest places that are making an impact in our area. We’ve polled the Tipsy Marketers and here are some great places you need to visit.

How Much Should Small Businesses Spend on Digital Marketing in 2017?

A few decades ago, marketing and advertising meant putting up billboards and buying radio or TV placement ads. A company’s marketing budget was dedicated to producing these awesome posters, pamphlets, and jingles. Fast-forward a couple of years and a lot – if not all – has changed. Now, this marketing budget, regardless of size, should

No, Constant Contact, Matt is Not A “Marketer”

If you haven’t seen the recent Constant Contact commercials, in which business owners suddenly become successful “marketers” by simply using the Constant Contact email marketing software, you might not know how it presents issues to small business & the marketing industry. See, the need for Professional Marketers seems to be diminishing, especially as the rise

$99 Digital Strategy Consultation

Meet with a Tipsy Marketer for a one-hour digital marketing strategy consultation where we'll evaluate your current digital marketing efforts, identify business goals that can be accomplished online, and find new ways to give your digital efforts a purpose.

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