Category: Trendy & Newsworthy

How Much Should Small Businesses Spend on Digital Marketing in 2017?

A few decades ago, marketing and advertising meant putting up billboards and buying radio or TV placement ads. A company’s marketing budget was dedicated to producing these awesome posters, pamphlets, and jingles. Fast-forward a couple of years and a lot – if not all – has changed. Now, this marketing budget, regardless of size, should

No, Constant Contact, Matt is Not A “Marketer”

If you haven’t seen the recent Constant Contact commercials, in which business owners suddenly become successful “marketers” by simply using the Constant Contact email marketing software, you might not know how it presents issues to small business & the marketing industry. See, the need for Professional Marketers seems to be diminishing, especially as the rise