Consumer Research is an area of market research in which the preferences, motivations, and buying habits of target customers are analyzed and then strategic elements are integrated into your overall marketing plan to address the findings. Simply put, we look at what drives consumers to buy products in your industry and what makes them more likely to buy a specific product.
Consumer Research takes a set of skills that involve, not only an understanding of marketing, but also how societies interact in the consumer arena and qualitative and quantitative research.
what we do
Consumer Profile Development
Qualitative & Quantitative Surveys
Buying Behavior Analysis
Strategic Response Planning
Determinant Attribute Identification
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