Consumer Research Solutions

Consumer Research is an area of market research in which the preferences, motivations, and buying habits of target customers are analyzed and then strategic elements are integrated into your overall marketing plan to address the findings. Simply put, we look at what drives consumers to buy products in your industry and what makes them more likely to buy a specific product. 

Consumer Research takes a set of skills that involve, not only an understanding of marketing, but also how societies interact in the consumer arena and qualitative and quantitative research. 

What We Do

Consumer Indentification

The first thing to know is who your customers are, where they live, and why they need your product. Our Consumer Identification process dives into your industry to identify who is most likely to buy, where they live, what they look like, and how you'll be able to convert them.

Consumer Profile Development

A consumer profile helps group your customers categorically to create one "persona" that helps guide your sales & marketing efforts. We research the most common traits of your customers to create a "Super Customer."

Qualitative & Quantitative Surveys

Qualitative surveys involve collecting information that is non-numerical. These surveys include open-ended, opinion, and descriptive questions such as, "Where do you get information about the community?"
Quantitative surveys provide numerical responses that are measurable with mathmatical equations. These can be surveys of "On a scale of 1-5, How likely are you to recommend our services?"

Buying Behavior Analysis

Consumer buying behavior is the process from start to finish that a customer goes through to select, purchase, and dispose of a product/service. We analyze this data to help develop strategies to provide ease of access to a company's products/services to increase likelihood of purchase.

Strategic Response Planning

With all this data, there is bound to be some issues to address. We develop strategic response plans that guide how to implement adaptations to the current process in order to account for the findings of our consumer research.

Determinant Attribute Identification

Determinant attributes are the factors that increase or decrease the likelihood a consumer will buy a business's product or service. These include the features, functions, and product benefits. This provides information as to what consumers find most important when dealing with a product or service.

Competitive Analysis

As with much of the research we conduct, a competitive analysis is used to analyze how your product addresses the needs of consumers in relationship to others. This gives us the ability to provide our clients with information on deficits of the product and how the competition is addressing them.

Ready to get started?

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Evelyn Keplinger
Owner, Treatie Beatie Cake Shop

More Solutions to Prepare the Market

Integrated Marketing Communications

Integrated Marketing Communications is when all external communications and messaging are linked together to accomplish business goals. Integrated Marketing Communications, IMC, means integrating all the promotional tools so that they work together harmoniously.

Marketing Strategy

Our marketing strategy solutions help create a set of documents that guides a business throughout the marketing process from inception to analysis.