Digital Marketing Strategy & Planning

Doing Digital with A Purpose

Digital Marketing strategy takes an integrated approach and gives you the foundation for success across the ever-evolving digital landscape. Digital strategy gives your online marketing efforts a purpose. Think of it as a plan that guides you through your online activities towards accomplishing business goals.

  • ­A set of plans that direct your efforts online throughout the customer journey.
  • ­Integrating your online strategy with your business strategy to drive cohesion.

Our Digital Marketing strategy will help your brand find its purpose online. We use a proven five-step approach that analyzes data and creates SMART goals, builds awareness, encourages participation, persuades and converts, and transforms customers into advocates. No matter where you are in your digital marketing, our team will work to plan, reach, act, convert, and engage your audience.

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Our Digital Strategy Process

We clearly define a digital marketing strategy for organizations to help them accomplish goals.

Plan

We use a data-driven approach to review your current digital marketing efforts and effectiveness, and then, we customize analytics and Key Performance Indicators (KPIs). This helps us develop SMART objectives for your digital marketing plan. Hudson Valley Digital Marketing

Reach

We use six key online marketing techniques to build awareness of your brand and its digital efforts in order to drive more visits to your website or social media accounts. These six techniques include branding, content development, SEO, conversion optimization, social media, and email marketing. Social Media Marketing

Act

The next step in our digital process is developing multiple calls to action that encourage your audience to interact with your website or social media channels to generate more leads. We use multiple strategies and concepts to encourage touch points throughout the customer journey to accomplish this. Tipsy Social Content Writing

Convert

We now begin to develop strategies like retargeting, conversion optimization, nurturing, and more to remind and persuade your audience to make online or offline purchases. Regardless of the channel, our goal is to optimize and energize purchases while your brand is on their mind. Digital Marketing Strategy

Engage

The final step of our digital strategy process is implementing efforts that increase sales from existing customers by improving personal communication through your brand. We develop these personal communications using web, email, chat, and social media marketing. The goal is to enhance the personal relationship and turn customers into brand advocates. Digital Customer Engagement

Monetize Your Digital Efforts

How can we help your business accomplish its goals through Digital Marketing Strategy?

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