Blogging has become one of the most influential ways for businesses to gain inbound leads and to receive some serious press. Blogging has taken to marketers, like flies take to ?, with 60% saying that blog content creation is on their top marketing to-do list. According to HubSpot, companies that publish 16+ posts per month report having nearly 3.5 times their slower counterparts who only post 0-4 times. So, what does this whole blogosphere have to do with business-to-business (B2B) relations and how does one dominate in the race to be content king? Well, that’s simple, by developing content based on tried and true practices from some of the most influential bloggers.
Blogging Best Practices
Some of the best blogs out there follow the same design format, content strategy, and marketing techniques. Here are a few of my favorite best practices when getting on my “blog grind”.
Define Your Strategy
This part is relatively simple for most. If you’re even thinking about starting a blog, have a purpose. Your blog shouldn’t just reflect what you know or how you know it. It should provide some form of assistance to your target audience. Whether you’re blogging about your food recipes or you’re commenting on a recent movie, who are you talking to, why should they listen, and what do you get out of it? These are all questions you should have answers to far before ever writing a post. Check out these six tips to get your blog started.
Get to the Point
No one wants to read a bunch of copy that is filled with filler words and puns. The point of reading a blog is to gather information on something. Keeping your articles readable will enhance your SEO score and the likelihood people read it through and share your posts. A great rule I follow is that if you’re talking about multiple things (like these best practices) break them down into sections. Your readers may not want to read everything but making it easy for them to find what they’re interested in, will ensure they read something.
Search Engine Optimization (SEO)
Compounding blog posts make up 10% of all blog posts. These mean that they grow over time by organic search. Optimizing your SEO helps improve your blog’s ranking on search engines like Google so more people find, read, and engage. This, in turn, helps increase your blogs reach and hopefully conversions (we say hopefully because your content might suck…). Try using these blog SEO tips to increase how your blog ranks.
Links, Links, and More Links
If you want people to share your content you need to share theirs. A great way to increase your SEO, get other influencers to share your posts, and show you don’t just use opinion but rather research, is to link to outside sources. So far, we’ve linked four different blog posts. It doesn’t deter from our article, but rather enhances it both in the backend and the front. Here’s a link to some cool tips to use links properly.
Content Isn’t Just Copy
This is big. No one wants to just look at plain text. Adding fun images, gifs, charts, graphs, or anything else that supports what you’re saying is important. There are endless possibilities when it comes to adding fun visuals to your blog content. Here are a few suggestions we think you’ll like.
Marketing & Blogging
The most important things we feel that a marketing company (or any business really) should do to grow their blog is show authority, expertise, and provide real, FREE information that helps the audience.
Showing authority and expertise go hand-in-hand. Speaking from personal opinion and feelings can only go so far as a business. Back up your opinion with facts, show why people should listen to you, and how the content you provide has helped others. This won’t just build your blog following but could potentially grow a ton of leads as you grow the trust of your readers.
The real and free information is exactly what it sounds like. Don’t drag your visitors along. There is nothing worse than looking for information on something, finding the “perfect sounding” article, and then reading a paragraph of nothing substantial but being prompted to enter your information for the real content. That is an immediate turnoff for anyone. Yes, you are an “expert.” Yes, your thoughts are worth value. Yes, you should be paid (in some form) for creating the content. However, showing a passion for what you do by offering elements for free goes a long way. Plus, you wouldn’t have a job if people didn’t need your help with their specific projects. So, chances are they’ll still need your help.
It doesn’t take rocket science to be a successful blogger. All you have to do is think about how the stuff you write will inform or assist the person who reads it.