We live in a digital age where, with the tap of a finger, a brand can go from successful to bankrupt. Online Reputation Management, or ORM, involves shaping the publics opinion of a business through strategic management of online resources. ORM is more than “monitoring” but rather ensures a business looks appealing to customers, addresses negative factors, and is prepared for potential issues should they arise.
Why you need it
What It Offers
Search engine optimization (SEO) is the process by which your online content will rank higher in popular search engines like Google. Online Reputation Management will cover SEO so internet users searching for topics relating to your business will be more likely to find you. SEO can also be employed to emphasize the positive information and relegate the bad to the farther reaches of the internet. If there is negative information about you in your search results, we strategize ways to use truthful, positive content to detract from any negative content by pushing the bad stuff back in the list of search results. This way, people who search for you or your business won’t be immediately greeted by negative results.
In order to rank well in search engines and to build up a good reputation, you need to have high-quality content. This means making your website and blog organized, unique and well-written. Our ORM services will help you improve your existing content and create new material so that users will not only find positive results about you or your business right away, but will also see that the content you share is relevant and worth reading. This adds even more credibility to your brand and your reputation.
Social media has become commonplace, both for personal use and business. While platforms like Twitter, Facebook and Instagram can all help you grow your business or personal brand, it takes only one inappropriate picture or comment to cause a PR nightmare. We can help you clean up your social networks to make sure they’re business-appropriate, and monitor how your social media profiles affect your reputation.
There are third-parties that can damage your reputation without your consent. This includes former employees and displeased customers. Negative reviews on websites like Yelp and GlassDoor can be particularly damaging. Also, it’s not difficult for a dissatisfied person to create a new website or blog to disparage your company. For example, if one of your employees were to leave on bad terms, there’s nothing stopping that person from writing malicious blog posts or spreading false information about you in reviews. ORM services monitor the internet for this kind of content to see what people are saying about you.
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