Marketing & Design Services
Marketing Solutions Made Simple
Marketing strategy is the most important part of a business plan. It is a comprehensive set of elements that effectively differentiate a business from its competitors in the market. It does this by first analyzing the business's strength and weaknesses, and than capitalizing on the strengths and creating a strategy to address the weaknesses.
Consumer Research is an area of market research in which the preferences, motivations, and buying habits of target customers are analyzed and then strategic elements are integrated into your overall marketing plan to address the findings. Simply put, we look at what drives consumers to buy products in your industry and what makes them more likely to buy a specific product.
As an integrated marketing company we see marketing solutions as a holistic plan to accomplish business goals. This concept is born from integrated marketing communications in which all external communication and messaging are linked together to accomplish business goals. Integrated Marketing Communications, IMC, means integrating all the promotional tools so that they work together harmoniously.
Branding is something you should be thinking about even in your startup phase. In our opinion, it is the single most important piece of your entire marketing mix. Strong branding differentiates your business from its competition, emphasizes the value proposition, and gives it a personality.
Influencer Outreach & Management
Influencer marketing is when a business focuses their efforts on developing relationships with key individuals who can help promote their brand to the target audience. Our Influencer Outreach & Management Solutions allows us to identify key influencers for your target audience, create a connection on your business's behalf, and develop agreements and deliverables for these individuals.
A company's Marketing Mix has four basic elements. These are called the "four P's," Product, Price, Place, and Promotion. All together, these elements guide the successful communication to the target market. Our Marketing Mix Solutions allow you to focus on the development of your product/service while worry about putting it in front of your audience and getting them to buy.
Creating content that is shareable takes insight into the audience. We think of content as a product, it takes strategy and purpose to get people involved. Our Content Marketing Solutions help businesses build their identity and use it to create viral content that is liquid-and-linked, meaning, easily shareable and ties back to their business.
We develop high-quality and engaging content that is custom tailored to interest your audience. Our services utilize consumer research, SEO keywords, competitive analysis findings, psychological and sociological theories, as well as marketing techniques. Our copy goes far beyond words on a page.
Email marketing campaigns are more than automating emails to your customers. Our email marketing solutions involve intense research and strategic design far before an email is ever created. We follow a proven process that ensures your customers don't just receive your email, but open them, read them, and covert from them. You are, after all, sending an email for a reason.
"A picture is worth a thousand words," and that's why our Graphic Design Solutions are a must have for every business. True graphic design brings your media elements to life and draws the attention of your customers. Using us for your graphic design needs ensures that your pieces will capture the essence of your brand while engaging your customers.
Our website design services provide effective and affordable solutions for every business. A website is far more than a place for your customers to get information. It is the most valuable digital asset in engaging and converting your audience.
Social Media Marketing
At Tipsy Social, our social media marketing solutions help establish a mutually beneficial connection between a business and its audience. Social Media is a two-way communication medium and businesses need strong strategy to identify ways in which to engage their audience, collect data, and increase their customer base.
Social Media Advertising
Running advertisements on social media is one of the fastest and easiest way to reach your target audience. It also happens to be one of the cheapest and has very high return on investment (ROI). Let us help get your brand in front of the audience most likely to engage. Our SMA plans take the hassle out of advertising and allow you to just reap the rewards.
Loyalty Program Solutions
Loyalty Programs reward customers for frequent purchases by giving incentives like discounts, free products, opportunities to win items, early access to new products, and more. Loyalty Programs serve a dual purpose for a business. Firstly, it gives incentive for customers to remain loyal to their brand. Secondly, it provides the business with a wealth of consumer information like name, email address, phone number, birthday, shopping habits, product performance, etc.
We live in a digital age where, with the tap of a finger, a brand can go from successful to bankrupt. Online Reputation Management, or ORM, involves shaping the publics opinion of a business through strategic management of online resources. ORM is more than "monitoring" but rather ensures a business looks appealing to customers, addresses negative factors, and is prepared for potential issues should they arise.