Featured - Logo & Branding, Media Production, Print Design

Source NY

In March of 2017, the Carey Institute for Global Good launched Source NY, an online marketing and supply chain platform for New York State’s craft beverage industry. The purpose of the platform is to map the local supply chain, from farmers to producers, and to create a marketplace that promotes the purchase of local supplies.

We collaborated with the Carey Institute for Global Good to develop Source NY branding, collateral, and launch the campaign. The logo concept was designed to remain cohesive with the branding of the institute while expanding to represent the industry and geographic market the project hopes to engage. The tagline, “New York States Craft Beverage Community,” was developed to envoke an emotional sense of community around the online platform for stakeholders in the craft beer, wine, and spirits industry.

We also designed postcard mailers that targeted each market segment in the supply chain industry, from farmer to producer and distributor to consumer. The postcards were developed to reach out to the target audience, build awareness of the platform, and prompt participation.

We also worked with our creative partners at Filmworks109 to produce a consumer-focused video to build brand awareness through local influencers. The video was used to introduce the campaign to the general audience and help promote fundraising efforts.

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