10 Essential Tools to Run Your Small Business

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    Streamlining Operations and Boosting Efficiency: The Must-Have Tools for Today’s Small Business

    Running a small business comes with its unique set of challenges. The right tools can make all the difference, helping you operate more efficiently, serve customers better, and grow your revenue. In this guide, we present essential tools every small business owner should consider incorporating into their operations, from email marketing to website maintenance.

    1. Website Accessibility: accessiBe

    Why it’s essential: Ensuring your website is accessible to all users, including those with disabilities, is not just ethical but also often legally required.
    Budget: Plans start at $49/month.

    2. Email Marketing: MailerLite

    Why it’s essential: MailerLite offers an intuitive and budget-friendly platform for managing your email campaigns.
    Budget: Free tier available, premium plans vary.

    3. Social Media Management: Content Studio

    Why it’s essential: Content Studio allows you to manage, schedule, and analyze all your social media content from one platform.
    Budget: Plans start at $49/month.

    4. WordPress Website Maintenance: Tipsy Support

    Why it’s essential: Tipsy Support offers specialized WordPress maintenance and management to ensure your site runs smoothly.
    Budget: Plans start at $89/month.

    5. Content Creation: Canva

    Why it’s essential: Design stunning visuals without the need for a graphic designer.
    Budget: Free to use, premium assets and features extra.

    6. Project Management: ClickUp

    Why it’s essential: ClickUp provides a flexible, user-friendly platform for managing projects and team collaborations.
    Budget: Free tier available, premium plans start at $9/user/month.

    7. Video Marketing:

    Why it’s essential: Create high-quality videos for social media and advertising without any video editing experience.
    Budget: Plans start at $39/month.

    8. Customer Relationship Management (CRM): HubSpot CRM

    Why it’s essential: Track customer interactions and data in one unified platform.
    Budget: Free tier available, advanced features at extra cost.

    9. Human Resources and Payroll: Gusto

    Why it’s essential: Gusto offers streamlined payroll, benefits, and HR services designed for small businesses.
    Budget: Plans start at $39/month + $6/employee.

    10. Bookkeeping and Accounting: Bench

    Why it’s essential: Bench provides comprehensive bookkeeping services, allowing you to focus on running your business.
    Budget: Plans vary based on business size and needs.

    The world of small business can be complex, but with the right set of tools, you can simplify your operations and focus on what really matters—growing your business. The tools listed in this article are essential for any small business and come in various price ranges to suit different budgets.

    Ready to streamline your small business operations? Don’t wait! Start integrating these essential tools into your business today and set yourself on the path to success.

    Tipsy Social may receive commissions for some of the recommendations above, but we promise that’s not why we’re making them!

    Author Details

    Marketing Mixologists™

    Our Marketing Mixologists™ are enthusiastic strategic marketing and creative professionals who work to help businesses connect with their customers. #getwithtipsy