Sober Thoughts™

Our real, unfiltered take on topics worth talking about.

From happy hour to last call, Sober Thoughts™ reflect the personal and expert opinions on marketing trends, topics, and techniques from our top Marketing Mixologists™. Peruse through layers of content to help you grow your business, expand your audience, and connect in ways you never thought possible.

Sober Thoughts™
Alexis sitting on counter as 'Elf on a Shelf'

June 13, 2022

Official Holidays vs. Unofficial Holidays – Does it Relate to Your Brand?

Have you ever wondered if you are capturing your audience’s attention by posting content around “National Margarita Day” even though you work in retail? Are you constantly considering whether you should be posting for every “unofficial” social media holiday? Well, you’re not alone!

Listening to music at work

May 25, 2022

How Music Helps You Work

We all struggle with finding the motivation to get things done from time to time. Sometimes, we want to get work done but we just can’t seem to focus on the task at hand. Many people say that listening to music while they work improves their mood and can even make them more productive. Why is that? How can music both inspire creativity and boost productivity at work? 

Web3 NFTs on iPhone

May 23, 2022

Web3 Is Here: Three Takeaways From N.Y.C. Social Media Week

If you were to go back in time 15 years and tell yourself that Facebook – excuse me, Meta – would be as big as it is, you wouldn’t believe it. You would say: “you’re insane,” and return to tweaking your MySpace Top Eight. Think Facebook in 2007 or Instagram in 2011. That’s Web3 right now.

Meta Logo

May 11, 2022

Let’s Talk About the Metaverse

You’ve heard it all before — technology is accelerating at a dramatic rate. But what if I told you the next revolution in technology is closer than you think? With the creation of the Metaverse, we are looking at something as big as the fourth industrial revolution.

Woman laying on bed looking through email on computer

April 27, 2022

Nurturing Relationships With Email Marketing

How many ways do you get in touch with your customers currently? Would you say that all of them are successful and easy to measure? Many times, marketing efforts are made in hopes that someone will see it. One way to ensure that your audience actually will see it without having to figure out the difference between reach and impressions is email marketing.

Three people taking social media picture drinking beers

April 12, 2022

Building A Social Media Community

Social media: everyone knows it, but understanding how to use it on your quest for success can be challenging. Here’s the unlock: it’s in the phrase itself…

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