Sober Thoughts™

    Our real, unfiltered take on topics worth talking about.

    From happy hour to last call, Sober Thoughts™ reflect the personal and expert opinions on marketing trends, topics, and techniques from our top Marketing Mixologists™. Peruse through layers of content to help you grow your business, expand your audience, and connect in ways you never thought possible.

    Sober Thoughts™
    African American Design Professional

    September 25, 2023

    Why Business Organizations Need to Pivot for Young Professionals

    In a rapidly evolving business landscape, organizations rooted in tradition risk sidelining the new wave of leaders. Explore why business entities must prioritize the needs and perspectives of young professionals to ensure sustained growth and relevance in today’s competitive environment.

    Female hands with a phone on the screen of which an advertisement for shopping online

    September 19, 2023

    The Digital Advertising Playbook: Your Shortcut to Skyrocketing Sales and Engagement

    We live in a fast-paced digital world which means advertising your business online has become essential. Digital advertising has opened up a world of possibilities, allowing businesses of all sizes to reach a vast audience of potential customers. In this article, we’ll cover everything you need to know about digital advertising including the different types of advertising, the benefits of paid advertising channels, and some best practices to maximize your investment.

    Google Business Search Results

    September 14, 2023

    Understanding and Utilizing Google My Business for Small Business

    Google My Business is more than just a listing; it’s a powerful tool for small businesses to enhance their local online presence. Dive in to understand its importance and how to utilize it effectively to outshine the competition.

    Woman holding weed in hand

    September 9, 2023

    What New York Cannabis Brands Can Learn From Legacy Markets

    New York’s burgeoning cannabis industry is ripe with potential. But how can brands stand out in this green gold rush? Dive deep with us as we explore lessons from legacy cannabis markets and see how they can shape the Empire State’s cannabis future.

    Modern Female Influencer Portrait At Studio

    September 4, 2023

    The Role of Influencer Marketing in Modern Branding

    In the age of digital connections, influencer marketing has emerged as a powerhouse for branding. From establishing genuine brand connections to targeting niche audiences, learn how influencers are reshaping the branding landscape.

    Florists making bouquet of flowers on counter and taking photo on smartphone for social media.

    September 1, 2023

    Celebrate September: A Guide to Social Media Holidays

    Stay ahead of the game with our comprehensive guide to September’s social media holidays. From National Bacon Day to World Pharmacists Day, we’ve got your September social content covered. Perfect for small businesses in the Northeast US looking to engage their audience!

    Sale banner and advertise frame in the shopping department store

    August 30, 2023

    It’s Time to Think Holiday Advertising for Winter 2023

    Plan ahead for your holiday advertising campaigns and ensure success in the 2023 winter season. Dive deep into the significance of early preparation, combining effective strategy and creativity, and understand the role of media buying in amplifying your campaign’s impact. Get ahead of your competitors with our essential guide.

    Beauty Salon Client Leaving Feedback

    August 25, 2023

    Using Customer Feedback to Improve Your Business Strategy

    Customer feedback isn’t just about addressing complaints; it’s a gateway to business evolution. Understand how to transform this feedback into a strategy that not only meets but exceeds customer expectations.

    HubSpot is a CRM Platform graphic

    August 21, 2023

    How HubSpot’s CRM Tools Can Transform Your Sales Process

    HubSpot’s CRM isn’t just another tool—it’s a game-changer for businesses aiming to optimize their sales process. Dive into our detailed exploration of how this powerful platform can centralize data, enhance team collaboration, and seamlessly tie together marketing and sales, setting the stage for unparalleled growth.

    Woman seller and buyer in clothes store

    August 16, 2023

    How to Create Buyer Personas for Your Business

    Dive into the world of buyer personas and discover how these semi-fictional profiles of your ideal customers can drive your marketing efforts. This step-by-step guide will walk you through creating precise, actionable personas for your business.

    Marketing team brainstorming about content marketing

    August 12, 2023

    How to Craft a Winning Content Marketing Strategy

    Crafting a successful content marketing strategy is an art and science combined. From setting clear goals to promoting your content, discover the steps to ensure your content not only resonates but also drives growth.

    Cannabis plant at sunrise

    August 7, 2023

    From Seed to Sale: Harnessing the Power of HubSpot for NYS Cannabis Growers

    Unlock the potential of your New York State cannabis business with HubSpot. From lead generation to sales automation, discover how HubSpot’s comprehensive tools can supercharge your operations and take your cannabis enterprise to the next level.

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