Sober Thoughts™

Our real, unfiltered take on topics worth talking about.

From happy hour to last call, Sober Thoughts™ reflect the personal and expert opinions on marketing trends, topics, and techniques from our top Marketing Mixologists™. Peruse through layers of content to help you grow your business, expand your audience, and connect in ways you never thought possible.

Sober Thoughts™
2021 Best of Hudson Valley

September 14, 2021

The Awards Are In and Tipsy Social is On Top

Tipsy Social is named Best of Hudson Valley in Website Design and Graphic Design during the 2021 annual Best of Hudson Valley® edition of Hudson Valley Magazine.

Social Media Graphic

August 19, 2021

Anti-Social: Why Social Media Isn’t the Answer to Your Marketing Woes

Social media might seem like a magic fix to many common marketing problems, but it isn’t always the best tool for the job. Many businesses approach a marketing agency for help when they have a particular problem.

August 2, 2021

Marketing Body Positivity: The Trailblazers and the Stragglers

Today, body positivity is an important topic. As such, we applaud the brands that make people feel good in their own skin – especially women. While there have been brands that have served as a trailblazer for this movement, there have also been numerous who have missed the mark.

June 14, 2021

Seeing is Believing: Why You Should Be Optimizing for Visual Search

You probably already know that visualization is vital to social media marketing, but it’s equally important in the customer journey, especially during the product discovery process. This is why visual search technology has become one of the most sought-after marketing trends in recent years. So, what does visual search marketing mean for your small business?

Communicator Award Winners

May 7, 2021

Tipsy Social Comes Out on Top at the 27th Annual Communicator Awards

The winners of the 27th Annual Communicator Awards have officially been announced by the Academy of Interactive and Visual Arts. Tipsy Social was among those who received the Award of Excellence for TetraNeuroNet’s (Kingston, NY) website redesign. Tipsy Social also went on to win two Awards of Distinction for content marketing work done on behalf of Melzingah Tap House (Beacon, NY) and Publick House 23 (Pleasant Valley, NY).

mission statement graphic

April 15, 2021

Mission Statements & Why They Matter 

Mission statements may be a term that you’ve heard in relation to your favorite big-name brands but have never thought about twice. Often, mission statements can be found as unimportant and are frequently confused with vision statements.

Get Inspired