Source NY is a program of the Carey Institute for Global Good that works to showcase and foster the collaboration between NYS Farmer, Craft Beverage Makers, and Distributors.
The Carey Institute for Global Good, Source NY, was looking to increase brand awareness and audience participation on their online platform. We developed a plan that included creating a brand image, shooting a promotional video, designing influencer outreach materials, and implementing outreach campaigns to grow brand awareness and convert the target audience into brand advocates.
Project Type: Branding, Influencer Marketing, Graphic Design
Specialties: Program Branding, Influencer Outreach & Engagement, and Graphic Design
Timeline: Three Months
Launch Date: March 1, 2017
Website: www.source-ny.org
Source NY Campaign Collateral
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