Building a strong brand is quite possibly the most quintessential piece of starting a new business. Your brand is far more than a logo, typography, and color scheme. It is your business’s personality and value, the purest form of your existence. A good brand leads everything a business does. Think of yourself as a brand.
57% of consumers have already made their purchasing decisions prior to speaking with a sales or customer service representative. Since these complex decisions are occurring prior to connections made with the company, it is important as marketers to understand where they are obtaining information on the product, and what is “sealing the deal” prior to