Blogging has become one of the most influential ways for businesses to gain inbound leads and to receive some serious press. Blogging has taken to marketers, like flies take to ?, with 60% saying that blog content creation is on their top marketing to-do list. According to HubSpot, companies that publish 16+ posts per month
It’s pretty obvious to say that social media has taken things to a whole new level for small businesses. Most small business owners understand that social media is somewhere they need their business to be visible and they are quick to dive in with the best intentions. The problem is, although there are many benefits
Email is one the most valuable tools in a marketer’s toolbox and the statistics prove it. With email accounts forecasted to reach 2.9 billion by 2019, one can infer that the easiest way to reach the masses is to create successful email marketing campaigns. So how does a business create a “successful” email campaign and
Let’s face it, if you haven’t jumped on the Social Media bandwagon by now, you’re probably stubborn and purposely avoiding it. With 1/3 of the world being on social media and nearly 3 out of every 4 adult internet users being on Facebook, you’re either one of the few still holding out or live under
If you haven’t seen the recent Constant Contact commercials, in which business owners suddenly become successful “marketers” by simply using the Constant Contact email marketing software, you might not know how it presents issues to small business & the marketing industry. See, the need for Professional Marketers seems to be diminishing, especially as the rise
Building a strong brand is quite possibly the most quintessential piece of starting a new business. Your brand is far more than a logo, typography, and color scheme. It is your business’s personality and value, the purest form of your existence. A good brand leads everything a business does. Think of yourself as a brand.