Did you know 76% of Americans expect companies to take action against climate change? Yes, you read that right. Americans are pushing more than ever for businesses to adopt more sustainable practices to combat climate change. And, after facing a global pandemic, that has led to increased awareness of environmentalism and social responsibility, businesses are positioned to grow by strengthening their relationship with mother nature.
As marketers, we know the importance of video. It is highly engaging, combines visual and audio, and is one of the most effective ways to tell a story. Some of the most memorable content of all time — whether YouTube, Vine, or TikTok — are videos.
Today, body positivity is an important topic. As such, we applaud the brands that make people feel good in their own skin – especially women. While there have been brands that have served as a trailblazer for this movement, there have also been numerous who have missed the mark.
Take a behind-the-scenes look at Instagram story highlights and how local businesses can use them to address concerns surrounding COVID-19.
Who knew that the Strikes for Scholars Bowling Tournament, held by the Hudson Valley Young Professionals and benefitting The Chamber Foundation, was a “serious” bowling tournament? Not the Tipsy Marketers!
Blogging has become one of the most influential ways for businesses to gain inbound leads and to receive some serious press. Blogging has taken to marketers, like flies take to ?, with 60% saying that blog content creation is on their top marketing to-do list. According to HubSpot, companies that publish 16+ posts per month
Email is one the most valuable tools in a marketer’s toolbox and the statistics prove it. With email accounts forecasted to reach 2.9 billion by 2019, one can infer that the easiest way to reach the masses is to create successful email marketing campaigns. So how does a business create a “successful” email campaign and
Let’s face it, if you haven’t jumped on the Social Media bandwagon by now, you’re probably stubborn and purposely avoiding it. With 1/3 of the world being on social media and nearly 3 out of every 4 adult internet users being on Facebook, you’re either one of the few still holding out or live under
If you haven’t seen the recent Constant Contact commercials, in which business owners suddenly become successful “marketers” by simply using the Constant Contact email marketing software, you might not know how it presents issues to small business & the marketing industry. See, the need for Professional Marketers seems to be diminishing, especially as the rise
Building a strong brand is quite possibly the most quintessential piece of starting a new business. Your brand is far more than a logo, typography, and color scheme. It is your business’s personality and value, the purest form of your existence. A good brand leads everything a business does. Think of yourself as a brand.