So, you finally launched your dream brand and love your new logo and brand design. How are you going to convey your story to your customers, so they have the experience with your brand that you are hoping for? It all starts with strategy and brand consistency.
Brand voice is the consistent expression of a brand through the use of words that engage and motivate your consumer. It guides all internal and external communications on behalf of the company and not those who run it. Developing a cohesive voice gives your company a distinct personality that consumers find recognizable. Our Brand Voice Worksheet will help guide you through the discovery process of finding your brand’s character, tone, purpose, and language.