Tag: Content Ideas

The Power of User-Generated Content

Screen capture of user-generated content from Go Pro

As marketers, we know the importance of content on social media. But what if we didn’t always have to produce it ourselves? With social media playing a large role in everyone’s daily life, businesses no longer need to always produce their own content for their social profiles. Rather, they can use content created by their customers to promote their products or services. This is called user-generated content, UGC for short.