Tag: Content Marketing

The Power of User-Generated Content

Screen capture of user-generated content from Go Pro

As marketers, we know the importance of content on social media. But what if we didn’t always have to produce it ourselves? With social media playing a large role in everyone’s daily life, businesses no longer need to always produce their own content for their social profiles. Rather, they can use content created by their customers to promote their products or services. This is called user-generated content, UGC for short.

Nostalgia Marketing: The Rise of Throwbacks

Gameboy and games driving nostalgia

Have you ever looked at a photo that was taken when you were a child? You, or anyone you know in it, might not even be the focus, but knowing the photo was taken at a point when you were younger can evoke this rush of contextual memories – leaving you in a state of bliss for that moment in time. Memories can have a strong psychological and emotional impact. Now, imagine what can happen when you incorporate that warm, fuzzy feeling of nostalgia within the context of marketing?