Building A Social Media Community
Social media: everyone knows it, but understanding how to use it on your quest for success can be challenging. Here’s the unlock: it’s in the phrase itself…
The Power of User-Generated Content
As marketers, we know the importance of content on social media. But what if we didn’t always have to produce it ourselves? With social media playing a large role in everyone’s daily life, businesses no longer need to always produce their own content for their social profiles. Rather, they can use content created by their customers to promote their products or services. This is called user-generated content, UGC for short.
Nostalgia Marketing: The Rise of Throwbacks
Have you ever looked at a photo that was taken when you were a child? You, or anyone you know in it, might not even be the focus, but knowing the photo was taken at a point when you were younger can evoke this rush of contextual memories – leaving you in a state of bliss for that moment in time. Memories can have a strong psychological and emotional impact. Now, imagine what can happen when you incorporate that warm, fuzzy feeling of nostalgia within the context of marketing?
How to Record Confident and Effective Video Content for Social Media
As marketers, we know the importance of video. It is highly engaging, combines visual and audio, and is one of the most effective ways to tell a story. Some of the most memorable content of all time — whether YouTube, Vine, or TikTok — are videos.
Marketing Body Positivity: The Trailblazers and the Stragglers
Today, body positivity is an important topic. As such, we applaud the brands that make people feel good in their own skin – especially women. While there have been brands that have served as a trailblazer for this movement, there have also been numerous who have missed the mark.
2020 Holiday Gift Guide
Introducing our first annual Tipsy Social Holiday Gift Guide. We’ve put together an awesome list of holiday gift ideas from local Hudson Valley businesses that are sure to put a smile on your loved one’s face. From tasty sweets to self-care boxes, peruse through this curated list of holiday goodies selected by the small business marketing experts at Tipsy Social.
Personalize Your Marketing with Dynamic Content
How do you meet the high demand for personalized communications? The answer is in understanding the power of dynamic content and how it makes static content marketing obsolete.
This Upstate NY Sticker Company is Taking the World by Storm
Sticker Mule, an extremely fast-growing custom sticker company out of Amsterdam, New York, aims to build an incredible experience for ordering custom made products online. Free shipping, four-day turnaround time, free artwork help, and free digital proofs, are just some of the reasons why this brand stands out among its competitors.
Popeye’s Chicken Sandwich Debate
This is by far the most important debate I’ve ever weighed in on, and certainly is the most important blog post I’ve ever written. I’m sure you’ve seen it all over social media. For the better part of two weeks, Twitter has been erupting with chicken sandwich dialogue.
The 10 Best Instagram Content Ideas in 2018
Today on Tipsy Social, we are sharing a few Instagram content ideas that you can use time and time again on your feed to connect with your fans and create new ones.
