Helen Piteo-Varrone and her team bring more than 30 years of design experience in residential, commercial, healthcare, and model home designs to clients throughout the Eastern seaboard. HPI’s success is a result of orchestrating, harmonizing and incorporating budget, style, and vision.
These 5 Hudson Valley businesses found new ways to connect with their audience while separated due to Coronavirus quarantine restrictions.
Just 3 weeks ago I wrote a blog post about Using Micro-Influencers for Small Business and explained how to find and work with the right micro-influencer for your brand. I thought I was giving our readers an innovative, ahead of the curve, way to market their business. Fast forward to now, Daily Carnage, a daily marketing industry email, sends me an email saying to forget micro-influencers. It’s all about nano-influencers.
So you’ve mastered the art of lighting, angles, and dimensions to capture the perfect picture, but you’re noticing you’re not getting a lot of likes, comments, or profile views? Unfortunately, you’ve only won half the battle. For businesses, influencers, and entrepreneurs, you’ve got to understand how users interact on the platform and what features you can use to help you boost Instagram engagement.
Looking to gain more brand exposure, but don’t have $1,000,000 to throw at Kylie Jenner for a single Instagram post? Don’t worry, you can still run an influencer campaign, just on a smaller scale. If you’re a small business, utilizing micro-influencers will most likely be more in sync with your goals and budget.
Every year since 2009, we have seen an increase in mobile device internet access. That is why developing a mobile-friendly website is more important now than ever before.
Coming soon to your favorite music streaming service, Spotify Voice-enabled Ads. According to Tech Crunch, Spotify is increasing its investment in voice-enabled ad technology.
Dominating Your Small Business PR How do people view your brand? Public Relations is all about building a positive perception. Unlike marketing campaigns that result in a more immediate sales boost, PR successes can be harder to track but are no less important. Your brand’s reputation may be difficult to put a value on, but
At any given time 84% of Americans are shopping for something, and they are starting their research online. When someone visits your website, what will they find? Your website is your first impression, home for your content, and often a point of sale. All of your digital marketing efforts will drive your customer here. That’s why it’s important to create a well-organized site that lets customers quickly find the information they need.
Understanding your consumers is one of the most important aspects of owning a business and being a marketer. You sort of have to be a mind reader. You’re constantly thinking about a customer’s thought process and ways those thoughts can help direct your advertising and make sales. There is a science to sales and we’re here to let you in the loop.