Dominating Your Small Business PR How do people view your brand? Public Relations is all about building a positive perception. Unlike marketing campaigns that result in a more immediate sales boost, PR successes can be harder to track but are no less important. Your brand’s reputation may be difficult to put a value on, but
At any given time 84% of Americans are shopping for something, and they are starting their research online. When someone visits your website, what will they find? Your website is your first impression, home for your content, and often a point of sale. All of your digital marketing efforts will drive your customer here. That’s why it’s important to create a well-organized site that lets customers quickly find the information they need.
Understanding your consumers is one of the most important aspects of owning a business and being a marketer. You sort of have to be a mind reader. You’re constantly thinking about a customer’s thought process and ways those thoughts can help direct your advertising and make sales. There is a science to sales and we’re here to let you in the loop.
It isn’t hard to imagine that the social media landscape is shifting. It seems like just yesterday we were hearing about the newest app, SnapChat, and finding cool new ways to use it. Well, the company that turned down an offer from Facebook is 2013 is now publicly trading at a value of $28 billion. A
Blogging has become one of the most influential ways for businesses to gain inbound leads and to receive some serious press. Blogging has taken to marketers, like flies take to ?, with 60% saying that blog content creation is on their top marketing to-do list. According to HubSpot, companies that publish 16+ posts per month
This week, my dog Callie cut her paw pad while hiking on a rocky desert trail. Three miles into a six-mile hike, I noticed her favoring her right front paw but I couldn’t find any reason for it. We finished the hike, but once we got home she began licking her paw and limping. Her
Yelp is one of the most, if not the most, popular social applications for sharing reviews on businesses. The application boasts a ton of features and with more than 127 million reviews made since 2005, you can bet if you’re a business you have a profile. Yelp can be used on both mobile and website
Email is one the most valuable tools in a marketer’s toolbox and the statistics prove it. With email accounts forecasted to reach 2.9 billion by 2019, one can infer that the easiest way to reach the masses is to create successful email marketing campaigns. So how does a business create a “successful” email campaign and
Let’s face it, if you haven’t jumped on the Social Media bandwagon by now, you’re probably stubborn and purposely avoiding it. With 1/3 of the world being on social media and nearly 3 out of every 4 adult internet users being on Facebook, you’re either one of the few still holding out or live under
A few decades ago, marketing and advertising meant putting up billboards and buying radio or TV placement ads. A company’s marketing budget was dedicated to producing these awesome posters, pamphlets, and jingles. Fast-forward a couple of years and a lot – if not all – has changed. Now, this marketing budget, regardless of size, should