Tag: Digital Marketing

Dominating Digital: Small Business Public Relations [Infographic]

Hudson Valley Hot Air Balloon Festival

Dominating Your Small Business PR  How do people view your brand? Public Relations is all about building a positive perception. Unlike marketing campaigns that result in a more immediate sales boost, PR successes can be harder to track but are no less important. Your brand’s reputation may be difficult to put a value on, but

Dominating Digital: Small Business Website Design [Infographic]

Tipsy Social Website Design

At any given time 84% of Americans are shopping for something, and they are starting their research online. When someone visits your website, what will they find? Your website is your first impression, home for your content, and often a point of sale. All of your digital marketing efforts will drive your customer here. That’s why it’s important to create a well-organized site that lets customers quickly find the information they need.

How Much Should Small Businesses Spend on Digital Marketing in 2017?

A few decades ago, marketing and advertising meant putting up billboards and buying radio or TV placement ads. A company’s marketing budget was dedicated to producing these awesome posters, pamphlets, and jingles. Fast-forward a couple of years and a lot – if not all – has changed. Now, this marketing budget, regardless of size, should