You’ve heard it all before — technology is accelerating at a dramatic rate. But what if I told you the next revolution in technology is closer than you think? With the creation of the Metaverse, we are looking at something as big as the fourth industrial revolution.
How many ways do you get in touch with your customers currently? Would you say that all of them are successful and easy to measure? Many times, marketing efforts are made in hopes that someone will see it. One way to ensure that your audience actually will see it without having to figure out the difference between reach and impressions is email marketing.
Social media: everyone knows it, but understanding how to use it on your quest for success can be challenging. Here’s the unlock: it’s in the phrase itself…
Did you know 76% of Americans expect companies to take action against climate change? Yes, you read that right. Americans are pushing more than ever for businesses to adopt more sustainable practices to combat climate change. And, after facing a global pandemic, that has led to increased awareness of environmentalism and social responsibility, businesses are positioned to grow by strengthening their relationship with mother nature.
As marketers, we know the importance of content on social media. But what if we didn’t always have to produce it ourselves? With social media playing a large role in everyone’s daily life, businesses no longer need to always produce their own content for their social profiles. Rather, they can use content created by their customers to promote their products or services. This is called user-generated content, UGC for short.
Have you ever looked at a photo that was taken when you were a child? You, or anyone you know in it, might not even be the focus, but knowing the photo was taken at a point when you were younger can evoke this rush of contextual memories – leaving you in a state of bliss for that moment in time. Memories can have a strong psychological and emotional impact. Now, imagine what can happen when you incorporate that warm, fuzzy feeling of nostalgia within the context of marketing?
As marketers, we know the importance of video. It is highly engaging, combines visual and audio, and is one of the most effective ways to tell a story. Some of the most memorable content of all time — whether YouTube, Vine, or TikTok — are videos.
Tipsy Social is named Best of Hudson Valley in Website Design and Graphic Design during the 2021 annual Best of Hudson Valley® edition of Hudson Valley Magazine.
Social media might seem like a magic fix to many common marketing problems, but it isn’t always the best tool for the job. Many businesses approach a marketing agency for help when they have a particular problem.
Today, body positivity is an important topic. As such, we applaud the brands that make people feel good in their own skin – especially women. While there have been brands that have served as a trailblazer for this movement, there have also been numerous who have missed the mark.