Tag: Dominating Digital

Dominating Digital: Small Business Influencer Marketing [Infographic]

Small Business Influencers

Influencer Marketing for Small Business In our final article of Dominating Digital, we’re talking small business influencer marketing. You have heard radio DJs reading scripts to promote businesses, and probably cringed at how insincere it sounded. You might have seen a football player on TV promoting insurance and wondered how the two relate. Influencer marketing

Dominating Digital: Marketing Campaigns for Small Businesses [Infographic]

Small Business Marketing Campaign

If your small business has a solid marketing strategy that is bringing in new customers and driving profitable growth, you should be proud. But, not one to be content with “good enough,” you may be wondering what else you could do with your marketing budget. If you have a specific goal to achieve such as promoting a new product or increasing brand awareness, you might want to run a targeted campaign. 

Dominating Digital: Small Business Public Relations [Infographic]

Hudson Valley Hot Air Balloon Festival

Dominating Your Small Business PR  How do people view your brand? Public Relations is all about building a positive perception. Unlike marketing campaigns that result in a more immediate sales boost, PR successes can be harder to track but are no less important. Your brand’s reputation may be difficult to put a value on, but

Dominating Digital: Small Business Website Design [Infographic]

Tipsy Social Website Design

At any given time 84% of Americans are shopping for something, and they are starting their research online. When someone visits your website, what will they find? Your website is your first impression, home for your content, and often a point of sale. All of your digital marketing efforts will drive your customer here. That’s why it’s important to create a well-organized site that lets customers quickly find the information they need.

Dominating Digital: Social Media Basics for Small Business [Infographic]

Dominating Digital Social Media Basics

If you know you should be on social media but aren’t sure where to start, how to grow your audience, or what the social media basics are, you certainly aren’t alone. With so many platforms and constant changes, it can feel hard to keep up. Even so, social media is an important part of any digital marketing strategy since it gives brands lots of opportunities to engage with customers.

Introducing Pints & Pros: Networking with a Purpose!

A monthly networking event designed to link leading industry professionals with entrepreneurs, small business owners, and young professionals in the Hudson Valley.

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