Understanding your consumers is one of the most important aspects of owning a business and being a marketer. You sort of have to be a mind reader. You’re constantly thinking about a customer’s thought process and ways those thoughts can help direct your advertising and make sales. There is a science to sales and we’re here to let you in the loop.
Let’s face it, if you haven’t jumped on the Social Media bandwagon by now, you’re probably stubborn and purposely avoiding it. With 1/3 of the world being on social media and nearly 3 out of every 4 adult internet users being on Facebook, you’re either one of the few still holding out or live under
57% of consumers have already made their purchasing decisions prior to speaking with a sales or customer service representative. Since these complex decisions are occurring prior to connections made with the company, it is important as marketers to understand where they are obtaining information on the product, and what is “sealing the deal” prior to