Understanding your consumers is one of the most important aspects of owning a business and being a marketer. You sort of have to be a mind reader. You’re constantly thinking about a customer’s thought process and ways those thoughts can help direct your advertising and make sales. There is a science to sales and we’re here to let you in the loop.
57% of consumers have already made their purchasing decisions prior to speaking with a sales or customer service representative. Since these complex decisions are occurring prior to connections made with the company, it is important as marketers to understand where they are obtaining information on the product, and what is “sealing the deal” prior to