Just 3 weeks ago I wrote a blog post about Using Micro-Influencers for Small Business and explained how to find and work with the right micro-influencer for your brand. I thought I was giving our readers an innovative, ahead of the curve, way to market their business. Fast forward to now, Daily Carnage, a daily marketing industry email, sends me an email saying to forget micro-influencers. It’s all about nano-influencers.
So you’ve mastered the art of lighting, angles, and dimensions to capture the perfect picture, but you’re noticing you’re not getting a lot of likes, comments, or profile views? Unfortunately, you’ve only won half the battle. For businesses, influencers, and entrepreneurs, you’ve got to understand how users interact on the platform and what features you can use to help you boost Instagram engagement.
Looking to gain more brand exposure, but don’t have $1,000,000 to throw at Kylie Jenner for a single Instagram post? Don’t worry, you can still run an influencer campaign, just on a smaller scale. If you’re a small business, utilizing micro-influencers will most likely be more in sync with your goals and budget.
We’re excited to celebrate Small Business Month (#smallbusinessmonth) during the month of May and National Small Business Week (#nationalsmallbusinessweek) May 5-11, 2019 at Tipsy Social! As the Hudson Valley’s small business marketing specialists, you can imagine our excitement. An entire month dedicated to celebrating the greatest places that are making an impact in our area. We’ve polled the Tipsy Marketers and here are some great places you need to visit.
Influencer Marketing for Small Business In our final article of Dominating Digital, we’re talking small business influencer marketing. You have heard radio DJs reading scripts to promote businesses, and probably cringed at how insincere it sounded. You might have seen a football player on TV promoting insurance and wondered how the two relate. Influencer marketing
If you know you should be on social media but aren’t sure where to start, how to grow your audience, or what the social media basics are, you certainly aren’t alone. With so many platforms and constant changes, it can feel hard to keep up. Even so, social media is an important part of any digital marketing strategy since it gives brands lots of opportunities to engage with customers.