If you haven’t seen the recent Constant Contact commercials, in which business owners suddenly become successful “marketers” by simply using the Constant Contact email marketing software, you might not know how it presents issues to small business & the marketing industry. See, the need for Professional Marketers seems to be diminishing, especially as the rise
Building a strong brand is quite possibly the most quintessential piece of starting a new business. Your brand is far more than a logo, typography, and color scheme. It is your business’s personality and value, the purest form of your existence. A good brand leads everything a business does. Think of yourself as a brand.