Building A Social Media Community
Social media: everyone knows it, but understanding how to use it on your quest for success can be challenging. Here’s the unlock: it’s in the phrase itself…
Going Green Can Help Your Business
Did you know 76% of Americans expect companies to take action against climate change? Yes, you read that right. Americans are pushing more than ever for businesses to adopt more sustainable practices to combat climate change. And, after facing a global pandemic, that has led to increased awareness of environmentalism and social responsibility, businesses are positioned to grow by strengthening their relationship with mother nature.
Nostalgia Marketing: The Rise of Throwbacks
Have you ever looked at a photo that was taken when you were a child? You, or anyone you know in it, might not even be the focus, but knowing the photo was taken at a point when you were younger can evoke this rush of contextual memories – leaving you in a state of bliss for that moment in time. Memories can have a strong psychological and emotional impact. Now, imagine what can happen when you incorporate that warm, fuzzy feeling of nostalgia within the context of marketing?
Turning Strangers Into Superfans: How Customer Service Can Supercharge Your Marketing Efforts
I want you to close your eyes and think about a bad experience you had with a business. Then, I challenge you to think about WHY the experience was so bad. Was it because the salesperson was rude to you? Maybe it was because you were dissatisfied with the product. If you had a bad experience with a company, it is likely because their customer service was lacking. Customer service is one of the most important components of any business.
Anti-Social: Why Social Media Isn’t the Answer to Your Marketing Woes
Social media might seem like a magic fix to many common marketing problems, but it isn’t always the best tool for the job. Many businesses approach a marketing agency for help when they have a particular problem.
Seeing is Believing: Why You Should Be Optimizing for Visual Search
You probably already know that visualization is vital to social media marketing, but it’s equally important in the customer journey, especially during the product discovery process. This is why visual search technology has become one of the most sought-after marketing trends in recent years. So, what does visual search marketing mean for your small business?
This Upstate NY Sticker Company is Taking the World by Storm
Sticker Mule, an extremely fast-growing custom sticker company out of Amsterdam, New York, aims to build an incredible experience for ordering custom made products online. Free shipping, four-day turnaround time, free artwork help, and free digital proofs, are just some of the reasons why this brand stands out among its competitors.
Dominating Digital: Small Business Influencer Marketing [Infographic]
Influencer Marketing for Small Business In our final article of Dominating Digital, we’re talking small business influencer marketing. You have heard radio DJs reading scripts to promote businesses, and probably cringed at how insincere it sounded. You might have seen a football player on TV promoting insurance and wondered how the two relate. Influencer marketing
How to [Positively] Respond to Negative Reviews
Reviews are exceptionally helpful, but they create a possibility you probably dread: Getting negative reviews.
Getting the Most Out of Your Blog
Blogging has become one of the most influential ways for businesses to gain inbound leads and to receive some serious press. Blogging has taken to marketers, like flies take to ?, with 60% saying that blog content creation is on their top marketing to-do list. According to HubSpot, companies that publish 16+ posts per month
