Tag: Marketing Tips

Going Green Can Help Your Business

Planet Earth First Image

Did you know 76% of Americans expect companies to take action against climate change? Yes, you read that right. Americans are pushing more than ever for businesses to adopt more sustainable practices to combat climate change. And, after facing a global pandemic, that has led to increased awareness of environmentalism and social responsibility, businesses are positioned to grow by strengthening their relationship with mother nature.

Nostalgia Marketing: The Rise of Throwbacks

Gameboy and games driving nostalgia

Have you ever looked at a photo that was taken when you were a child? You, or anyone you know in it, might not even be the focus, but knowing the photo was taken at a point when you were younger can evoke this rush of contextual memories – leaving you in a state of bliss for that moment in time. Memories can have a strong psychological and emotional impact. Now, imagine what can happen when you incorporate that warm, fuzzy feeling of nostalgia within the context of marketing?

Turning Strangers Into Superfans: How Customer Service Can Supercharge Your Marketing Efforts

Employee Smiling at Customer

I want you to close your eyes and think about a bad experience you had with a business. Then, I challenge you to think about WHY the experience was so bad. Was it because the salesperson was rude to you? Maybe it was because you were dissatisfied with the product. If you had a bad experience with a company, it is likely because their customer service was lacking. Customer service is one of the most important components of any business.

Seeing is Believing: Why You Should Be Optimizing for Visual Search

You probably already know that visualization is vital to social media marketing, but it’s equally important in the customer journey, especially during the product discovery process. This is why visual search technology has become one of the most sought-after marketing trends in recent years. So, what does visual search marketing mean for your small business?

Dominating Digital: Small Business Influencer Marketing [Infographic]

Small Business Influencers

Influencer Marketing for Small Business In our final article of Dominating Digital, we’re talking small business influencer marketing. You have heard radio DJs reading scripts to promote businesses, and probably cringed at how insincere it sounded. You might have seen a football player on TV promoting insurance and wondered how the two relate. Influencer marketing