Tag: Small Business Tips

A Beginner’s Guide to Marketing Terms

Marketing Terminology

This week I’m writing a piece that can save you the embarrassment of asking a co-worker “what does that mean?” after you’ve seen and heard a term hundreds of times. The beginner’s guide to marketing terms may have been inspired by hearing a term I KNOW I should know, but found myself just nodding and smiling, and then frantically heading to Google.

Dominating Digital: Marketing Campaigns for Small Businesses [Infographic]

Small Business Marketing Campaign

If your small business has a solid marketing strategy that is bringing in new customers and driving profitable growth, you should be proud. But, not one to be content with “good enough,” you may be wondering what else you could do with your marketing budget. If you have a specific goal to achieve such as promoting a new product or increasing brand awareness, you might want to run a targeted campaign. 

Dominating Digital: Small Business Public Relations [Infographic]

Hudson Valley Hot Air Balloon Festival

Dominating Your Small Business PR  How do people view your brand? Public Relations is all about building a positive perception. Unlike marketing campaigns that result in a more immediate sales boost, PR successes can be harder to track but are no less important. Your brand’s reputation may be difficult to put a value on, but

Dominating Digital: Social Media Basics for Small Business [Infographic]

Dominating Digital Social Media Basics

If you know you should be on social media but aren’t sure where to start, how to grow your audience, or what the social media basics are, you certainly aren’t alone. With so many platforms and constant changes, it can feel hard to keep up. Even so, social media is an important part of any digital marketing strategy since it gives brands lots of opportunities to engage with customers.

What’s Your Story?

2018 Daily Carnage Conference

Each speaker at the conference deconstructed proven tactics, which could be easily applied regardless of business size, niche, or focus. Their recommendations are GOLD! I’ve outlined them below for your reading pleasure. In case you don’t read any further (which you totally should), here’s the most important theme that carried throughout the day: There’s always