Have you ever wondered if you are capturing your audience’s attention by posting content around “National Margarita Day” even though you work in retail? Are you constantly considering whether you should be posting for every “unofficial” social media holiday? Well, you’re not alone!
Social media: everyone knows it, but understanding how to use it on your quest for success can be challenging. Here’s the unlock: it’s in the phrase itself…
Did you know 76% of Americans expect companies to take action against climate change? Yes, you read that right. Americans are pushing more than ever for businesses to adopt more sustainable practices to combat climate change. And, after facing a global pandemic, that has led to increased awareness of environmentalism and social responsibility, businesses are positioned to grow by strengthening their relationship with mother nature.
As marketers, we know the importance of content on social media. But what if we didn’t always have to produce it ourselves? With social media playing a large role in everyone’s daily life, businesses no longer need to always produce their own content for their social profiles. Rather, they can use content created by their customers to promote their products or services. This is called user-generated content, UGC for short.
Have you ever looked at a photo that was taken when you were a child? You, or anyone you know in it, might not even be the focus, but knowing the photo was taken at a point when you were younger can evoke this rush of contextual memories – leaving you in a state of bliss for that moment in time. Memories can have a strong psychological and emotional impact. Now, imagine what can happen when you incorporate that warm, fuzzy feeling of nostalgia within the context of marketing?
As marketers, we know the importance of video. It is highly engaging, combines visual and audio, and is one of the most effective ways to tell a story. Some of the most memorable content of all time — whether YouTube, Vine, or TikTok — are videos.
Social media might seem like a magic fix to many common marketing problems, but it isn’t always the best tool for the job. Many businesses approach a marketing agency for help when they have a particular problem.
Looking to grow your social media following and generate more buzz around your brand? Do you need a way to increase email lists and get your audience engaging with your content? If you’re serious about succeeding at any or all of these goals, then it’s time to run an epic social media contest. But, before you get publishing, keep reading through this ultimate guide to social media giveaway ideas.
Beautiful, quality social media content is just a few short clicks away when you use these photography tips for taking smartphone photos.
Take a behind-the-scenes look at Instagram story highlights and how local businesses can use them to address concerns surrounding COVID-19.
