Tag: Understanding your Customers

No, Constant Contact, Matt is Not A “Marketer”

If you haven’t seen the recent Constant Contact commercials, in which business owners suddenly become successful “marketers” by simply using the Constant Contact email marketing software, you might not know how it presents issues to small business & the marketing industry. See, the need for Professional Marketers seems to be diminishing, especially as the rise

Customers Have Made Up Their Mind Before Ever Talking To You.

57% of consumers have already made their purchasing decisions prior to speaking with a sales or customer service representative. Since these complex decisions are occurring prior to connections made with the company, it is important as marketers to understand where they are obtaining information on the product, and what is “sealing the deal” prior to