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How to Record Confident and Effective Video Content for Social Media

Phone camera recording man

As marketers, we know the importance of video. It is highly engaging, combines visual and audio, and is one of the most effective ways to tell a story. Some of the most memorable content of all time — whether YouTube, Vine, or TikTok — are videos.

But for a lot of us, it’s not a lack of ideas that prevents video content from happening: it’s a lack of confidence. It is a daunting undertaking.

Do I look good enough? Am I a rambling, incoherent mess? Am I funny? Informative? Will this get a lot of likes, views, etc?

During the early part of the pandemic, I was unemployed and used TikTok as a creative outlet to talk about sneakers and other topics relevant to my interests. My early videos did not feature my whole face at all, but instead, it was either a part of my face or a screenshot used as a green screen. On social media, people want to connect with real people. So after gathering up the courage, I started posting more content with my face and voice included. The metrics fully changed after that.

But you may be thinking: “That’s cool and all, but what are some ways that I can get comfortable in front of the camera?” Fear not, blog reader, I got you!

  • Repetition is key. Just like working out, exercising the video muscle will help it get stronger. Set goals for yourself and be consistent with your posting schedule. Forming good habits will help you get high-quality, relevant content out regularly.
  • Think about what you want to say before you record. I am not one to freestyle, so this tip is especially geared towards those who are more meditative in their communication style. When you prepare, you will sound more articulate and prevent rambling
  • Perfection is impossible, so don’t waste your time. Sometimes, the most effective and viral videos are the ones that take the least time to make.
  • Get yourself some good equipment, but don’t break the bank. Not all content has to be highly produced but it should have clear audio and picture quality at the very least. I found a phone-friendly ring light for $5 and a lavalier mic for $13, so finding options for every budget is possible.
  • Be a student of the platforms. This is especially true for TikTok where trends are popping up every day. Understanding what works and what doesn’t will help inform you of your content strategy going forward. When you’re prepared, you will be more confident about how you come across in your videos.

Now, get started! Record a video, do multiple takes, have some fun with it. Remember, you’re building a tribe around you. So, just be yourself.

Author Details


Zach H

Hudson Valley native, hip-hop nerd, Mets and Knicks fan, sneaker enthusiast, social media specialist. Channeling creative energy through content for local small businesses.