Tipsy Social Blog

June 14, 2021

Seeing is Believing: Why You Should Be Optimizing for Visual Search

You probably already know that visualization is vital to social media marketing, but it’s equally important in the customer journey, especially during the product discovery process. This is why visual search technology has become one of the most sought-after marketing trends in recent years. So, what does visual search marketing mean for your small business?

Communicator Award Winners

May 7, 2021

Tipsy Social Comes Out on Top at the 27th Annual Communicator Awards

The winners of the 27th Annual Communicator Awards have officially been announced by the Academy of Interactive and Visual Arts. Tipsy Social was among those who received the Award of Excellence for TetraNeuroNet’s (Kingston, NY) website redesign. Tipsy Social also went on to win two Awards of Distinction for content marketing work done on behalf of Melzingah Tap House (Beacon, NY) and Publick House 23 (Pleasant Valley, NY).

mission statement graphic

April 15, 2021

Mission Statements & Why They Matter 

Mission statements may be a term that you’ve heard in relation to your favorite big-name brands but have never thought about twice. Often, mission statements can be found as unimportant and are frequently confused with vision statements.

Digital Marketing Audit

April 8, 2021

What is a Digital Marketing Audit?

A digital marketing audit is a customized set of reports that look at how an organization is leveraging digital resources – like social media, email marketing, paid advertising, etc. – to effectively meet strategic goals. Audits are customized by industry, application, organization size, area of expertise, and more.

social media giveaway

March 24, 2021

Win Big With These Social Media Giveaway Ideas

Looking to grow your social media following and generate more buzz around your brand? Do you need a way to increase email lists and get your audience engaging with your content? If you’re serious about succeeding at any or all of these goals, then it’s time to run an epic social media contest. But, before you get publishing, keep reading through this ultimate guide to social media giveaway ideas.

March 11, 2021

Press Play: How Brands Are Using Spotify Playlists For Marketing

Over 400 million people worldwide pay for a music subscription service like Spotify or Apple Music, and major brands are taking notice. Where there’s an audience, there’s a way, and these brands have found a way to use Spotify playlists to reach new customers and accomplish their marketing goals.

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