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How 5 Hudson Valley Businesses use Social Media to Connect Amidst Coronavirus

Hudson Valley Businesses During COVID 19

5 Hudson Valley businesses that found new ways to connect while combating Coronavirus quarantine.

The ever-changing landscape of social media is nothing new. From Facebook’s inception in 2004 to Tik Tok’s viral start in 2016, the variety of platforms available is evergrowing and businesses have always been challenged with adapting and using them to connect with their customers.

But when the COVID-19 outbreak hit, business owners were in a predicament. With a shutdown in place, some companies struggled with creating a steady content stream and many even went silent on social media. However, some businesses got creative found new ways to connect with their audience.

Excitingly, many businesses in the Hudson Valley have found ways to not only stay connected with their community but even inspire them. These five Hudson Valley businesses decided that staying “socially distant” didn’t mean staying away from their audience on social media.

Center for Performing Arts at Rhinebeck Keeps the Audience in the Loop with Online Series and SURPRISING News

With Broadway shut down until further notice and local theatre companies on standby wondering what’s next, companies had to get creative when finding to keep the arts alive.

This is where the Hudson Valley’s very own The Center for Performing Arts at Rhinebeck comes in. They’ve continued to stay active on social media during the shutdown with general theatre-related content, including a March Madness-styled competition for the best play, and doubled down with a series titled “Live! at The CENTER.”

“Live ! at The CENTER,” is an online show that takes their audience behind the scenes at the theatre and tackles different aspects of the craft with creative topics like “Makeup Mondays” and “Sewing Sundays.” The new online series kept their audience engaged, while also giving The Center the opportunity to keep people abreast of what to expect moving forward. It’s during this series that the company announced a performance of ‘A Midsummer Night’s Dream,’ debuting on their newly constructed outdoor stage.

Sharing the announcement and series on Facebook and Instagram allowed the Center for Performing Arts at Rhinebeck to not only stay connected with their audience on social media but helped them create a plan to bring the community together with a live performance.

The theatre company has received overwhelming support from the community, and it’s not surprising to see why.

A Poughkeepsie DJ Brings the Party to Social Media

Have you ever partied with a DJ through an app? This is what DJ Dolce Productions in Poughkeepsie did when COVID-19 struck the area. In an incredible creative turn of events, DJ Dolce announced on Twitter, Facebook, and Instagram that she would continue to blast the tunes with a new “Club-19 Dance Party,” hosted through the streaming site Twitch.TV and its phone app.

Promoting the free events on social media and advertising them as perfect for graduations, birthday parties, anniversaries or any summer celebrations, DJ Dolce connected with the community. Not only hitting her usual audience but reaching members that hadn’t been familiar before the online shift. With this creative solution, DJ Dolce not only succeeded in being able to continue doing what she loves, but she exemplified the mindset of  “alone together.”

The online dance parties create a sense of camaraderie as well as a positive environment for the community. Getting the chance to say “I danced with DJ Dolce during quarantine at Club-19” may just be what the community needed, and with how much her social media presence has grown, DJ Dolce could be pioneering a brand new way to party.

A Country Retreat in Hudson Valley Keeps Rustic Aesthetic While Going into Mask Manufacturing

Like many small local businesses that were shut down in March due to the pandemic, Wicked Finch Farm in Pawling, was left with not only a lot more free time but a greater desire to do some help.

With normal production at a halt, the country retreat shifted into creating face masks for essential workers and members of the community in healthcare. Wicked Finch Farm began utilizing #healthcareheroes and #quaranteam as a sign of solidarity to healthcare and essential workers. Using Instagram and Facebook to share their creations, the retreat received incredible positive reactions from the community. Many small businesses with a similar mindset began working with them to create even more masks and help spread awareness.

Wicked Finch Farm stayed on-brand by applying their rustic charm to the masks they created. Not only did they continue to show solidarity, but they understood their brand and community well, never straying from their country roots.

Breaking a Sweat while at Home with these Dutchess County Gyms

Let’s face it, with the community shuttered in their homes and forced into a more sedentary lifestyle, many of us are eagerly waiting for the day we can get back in the gym. Thankfully, the Gold’s Gyms in Poughkeepsie/Lagrange and Fishkill found new ways to get us up off the couch and breaking a sweat – all while remaining safe at home.

Rather than wait for their doors to reopen, Gold’s Gym immediately shifted to an online schedule that offered an alternative way of staying connected while unable to be physically in the gym. Sharing their weekly schedules on social media and going live over Zoom, Gold’s Gym continued to connect with their audience by creating a #quaranteam that motivates each other from home.

This shift into live online workouts and staying heavily connected on social media with constant updates on reopening, not only kept their audience informed, but created a stronger sense of community. Along with the dedicated trainers that continued to give their all, the shift reassured members that working from home was almost as beneficial as being at the gym.

Talex Media brings daily Happy Hours and “Something Good” to Facebook

When the internet was filled with uncertainty and concerns over the pandemic, what many people needed was some positive energy and a way to stay connected with each other, and Talex Media delivered in spades.

Like many businesses, Talex Media recognized the importance of nurturing relationships. As Anna Goldfarb writes in the New York Times, “it’s understandable that people are looking to the internet to lessen feelings of social isolation.” Understanding this well, Talex Media began hosting daily happy hours on Zoom as a way to connect while being disconnected. But it didn’t stop there.

Tom Langan, Owner of Talex Media, realized that to really make a difference and connect he had to spread positivity himself. That’s where Something Good comes in. A “bite-sized podcast about anything and everything good – for goodness sake.” In creating this podcast and launching a Facebook Group, Tom Langan and Talex Media started connecting with people through sharing positivity when so much stress and anxiety was being felt.

These Hudson Valley businesses understand how vital it was to stay connected with their community and create a sense of togetherness during the pandemic. For a small business, it’s essential to think about what your community needs and how you can find new, creative ways to meet those needs.

Author Details


Laura V.

Marketing Assistant at Tipsy Social. Buenos Aires native with a passion for theatre and all things over-the-top. Serious about those fitness goals. Believes social media is a gift that should be cautiously unwrapped.