Let’s Talk About the Metaverse

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You’ve heard it all before — technology is accelerating at a dramatic rate. But what if I told you the next revolution in technology is closer than you think? With the creation of the Metaverse, we are looking at something as big as the fourth industrial revolution.

But, let’s take a step back. This is all really hard to imagine right now – mainly because all of this new tech is hard to understand and most of it doesn’t fully exist yet.

Explaining the Metaverse right now is kind of like explaining the internet in the early 90s. No one really knew what it was and no one thought it would be such a big deal. But, look at us now. The internet has changed all aspects of our lives. The way we think, interact, connect, work – almost everything has been changed because of this revolutionary technology. And yet again, we stand at the brink of a technological revolution with the rise of the Metaverse.

What you need to know about the Metaverse

Broadly speaking, the technologies that make up the Metaverse can include virtual reality (VR), augmented reality (AR), or simply any screen that combines aspects of the digital and physical worlds. However, the Metaverse can potentially be accessed through things like PCs, game consoles, and even mobile phones. In its simplest form, the Metaverse is the next evolution of what is currently called the internet.

The goal of the Metaverse is to allow a greater overlap of our digital and physical lives in terms of socialization, productivity, finances, shopping, and entertainment. These two worlds are already connected without the use of a headset. For instance, think about how you get specific Instagram ads tailored to your interests, or how your email can auto-predict replies for you. As these technologies change what’s possible, they’re also transforming the industries around them.

Where businesses fit in the Metaverse

Businesses must prepare their people for the new world that lies ahead as a result of new tech. This often means an increased focus on continual learning, upskilling to new types of jobs, and a commitment to diversity.

The implications of the metaverse lie mostly with customer experiences. As this new technology enables businesses to offer greater personalization and more valuable, connected experiences across bricks-and-mortar and online channels, customers have more options than ever. Since customers today expect personalized experiences, collecting quality data is becoming even more important. So, to keep customers loyal, companies need to deliver exceptional sales and service in brick-and-mortar stores and online but also prove that they have customers’ best interests at heart.

As the Metaverse continues to take shape and we learn more about the impact it will have on our lives, both personally and professionally, adapting to this new technology early on can mean the difference between skyrocketing over the competition and watching business decline IRL. We know change is hard, but with any revolution, those that get on board first will always be the first to cross the finish line.

Author Details

Laura N.

Junior Marketing Associate at Tipsy Social. Marist College senior studying advertising and public relations. Born in Columbia, grew up on Long Island.

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