Popeye’s Chicken Sandwich Debate
Chic-Fil-A vs. Popeye’s Chicken Sandwich
This is by far the most important debate I’ve ever weighed in on, and certainly is the most important blog post I’ve ever written. I’m sure you’ve seen it all over social media. For the better part of two weeks, Twitter has been erupting with chicken sandwich dialogue. For the first time in their 47 years of existence, Popeye’s is offering a chicken sandwich, in hopes to compete with the reigning champ of chicken sandwiches, Chic-Fil-A. The Louisiana Kitchen nationally released the chicken sandwich on August 12th, and it is already a national phenomenon.
Popeye’s buttermilk battered chicken fillet is served with crisp barrel-cured pickles, your choice of spicy cajun spread or mayo, on a toasted brioche bun. Twitter has been claiming this sandwich is already better than Chic-Fil-A’s classic chicken sandwich, which is a hand-breaded chicken fillet served on toasted brioche with pickle chips. After spending my whole life loving the Chic-Fil-A sandwich, I had to try out the competition and judge for myself. I’ll get into my review after giving y’all some interesting info.
The Social Media Impact of It All
According to Apex Marketing Group, Popeye’s gained an estimated $23.25 million dollars in equivalent ad value through mentions on digital, print, social, tv, and radio in just 11 days. To put that into perspective, a 30-second commercial spot during the 2019 Super Bowl cost $5.25 million to broadcast your product to over 100 million people. People taking to the internet to talk about their sandwich has given Popeye’s more exposure than if they purchased 4 Super Bowl commercials.
The discussion started on Twitter as a debate, and as most viral phenomenons do, made its way onto Instagram as a meme.
The Great Debate Through My Eyes
For me, when it comes to Chic-Fil-A, it was love at first bite. I knew it was going to be hard for Popeye’s to dethrone Chic-Fil-A and become the best chicken sandwich.
I went to my local Popeye’s and bought a chicken sandwich with the classic mayo. When I had my first bite, I was genuinely scared that Chic-Fil-A may be in trouble. The Popeye’s breading gave it the perfect amount of crunch that the Chic-Fil-A sandwich does not have – strike one for Chic-Fil-A. As I kept eating, the chicken, brioche, and mayo was delicious, but yet, something was still missing – literally. There was no pickle on my Popeye’s chicken sandwich. A HUGE mistake by whoever put my sandwich together and a strike against Popeye’s. I really feel like the sandwich needed that last element to complete it, but I’m secretly glad there was no pickle because that could’ve been the end of Chic-Fil-A.
Verdict: Due to their consistency, my bias, and the Popeye’s mishap, Chic-Fil-A is still better.
I hope this shows you that you never know what content will work, and inspires you to break the internet yourself. Let us know below what sandwich you like better and which meme was your favorite in the comments below.