Blog

In today’s digital age, having a business website is essential for success. Your website is often the first impression that potential customers have of your business, and it’s important to make sure that it’s well-maintained and up-to-date. If your website is built on WordPress, it’s crucial to ensure that it’s properly maintained. Here’s why:

Security

WordPress is super popular, and hackers love to try to break into it. A lack of maintenance can leave your website vulnerable to security breaches, malware, and viruses. In fact, according to a 2018 report by Sucuri, a website security company, 90% of all hacked CMS-based websites were built on WordPress. Regular updates and maintenance can help to prevent these issues and keep your website secure.

Performance

A slow, unresponsive website can harm your business and frustrate potential customers. A lack of maintenance can lead to technical issues, broken links, and outdated plugins and themes that can slow down your website. A study by Akamai, a content delivery network, found that 53% of mobile users will abandon a website that takes longer than 3 seconds to load. Regular tune-ups can keep your website running like a well-oiled machine.

Search Engine Optimization (SEO)

You want to show up at the top of Google search results, right? A lack of maintenance can harm your website’s SEO rankings and cause you to lose visibility in search results. Google’s algorithm is constantly evolving, and a website that is not optimized for SEO will fall behind. For example, a study by HubSpot, a marketing software company, found that websites that publish blog posts on a regular basis get 4.5 times more leads than those that don’t. Regular updates and maintenance can help ensure that your website is optimized for SEO and uses the latest best practices.

User Experience

Nobody likes a clunky, hard-to-use website. A lack of maintenance can cause technical issues, broken links, and outdated design elements that can harm the user experience. Forrester, a research company, found that a well-designed user interface can increase website conversion rates by up to 200%. Regular maintenance can help to ensure that your visitors have a positive experience and keep coming back for more.

Brand Image

Your website is a reflection of your business. A poorly maintained website can harm your brand image and give the impression that your business is unprofessional or unreliable. Stanford University found that 75% of users judge a company’s credibility based on its website design. Regular updates and maintenance can help to ensure that your website looks professional and polished.

To keep your WordPress website happy and healthy, you need a plan. That’s where website care plans come in. Tipsy Support, our sister company, offers website care plans that provide ongoing support, maintenance, and updates to keep your website secure, fast, and optimized. Many issues that WordPress users experience are due to a lack of updating and maintenance. Remember, technology and the internet are continuously evolving. As such, objects that operate within them must change as well.

Don’t neglect your WordPress website. Regular maintenance and updates can prevent security breaches, improve website performance, boost SEO rankings, enhance the user experience, and maintain a positive brand image. Don’t risk losing potential customers or damaging your brand image. Sign up for a website care plan at Tipsy Support to keep your website happy and healthy while you focus on what you do best – run your business!